Updated on:
August 18, 2026
,
by Momentic
Google said this is a normal spam update for all languages and locations, and it may take a few days to complete.
Rollout complete!
Rollout in progress!
August 18, 2026
August 18, 2026
Rollout in progress!
Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.
This is the third Google Spam Update of 2026. The most recent Spam Update was just 2 months ago in June. Google hasn't done back-to-back Spam Updates since March & June of 2024 (typically there are 2 or more Core Updates in between Spam Updates). But they haven't announced anything special regarding this most recent Spam Update, just the usual boilerplate notification.
Sites that violate Google’s spam policies may drop in rankings or not rank at all.
Significant ranking and visibility changes in Google Search, AI Overviews, and AI Mode results.
Review Google’s spam policies and make sure you’re in compliance. It may also be prudent to review Google's guidance on using generative AI content on your website.
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