Penguin Update

Updated on:

September 21, 2022

,

by Momentic

Improved understanding of link quality to downgrade spam and optimize search results for users. Google also rolled out a series of Penguin updates through September 2016.

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

Types of websites affected

Websites that buy backlinks, otherwise manipulate links, or fail to follow Google’s Webmaster Guidelines.

What to look for

What to address

Helpful links for this Google update

Official Google announcement

Link schemes

How Google Search works (and where it's heading)

Addressing algorithm updates