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Penguin Update

Algorithm Update

Updated on:

September 21, 2022


by Momentic

Improved understanding of link quality to downgrade spam and optimize search results for users. Google also rolled out a series of Penguin updates through September 2016.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    April 24, 2012

  • Update started:

    August 26, 2012

  • Update completed:

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

Types of websites affected

Websites that buy backlinks, otherwise manipulate links, or fail to follow Google’s Webmaster Guidelines.

What to look for

  • Changes in rankings and organic search traffic on pages that receive low-quality backlinks.

What to address