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December 2022 Helpful Content Update (#2)

Sitewide Signal

Updated on:

August 9, 2023


by Momentic

The December 2022 helpful content update improves Google's classifier and works across content globally in all languages.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    December 8, 2022

  • Update started:

    December 5, 2022

  • Update completed:

    January 12, 2023

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

The first Helpful Content Update in August 2022 only affected English-language websites. Now it applies to websites in all languages. This rollout was complete as of January 12, 2023.

Types of websites affected

Websites in any language websites with unhelpful content. The more unhelpful content a website has, the more likely you’ll notice an effect.

What to look for

Significant ranking and visibility changes on Google Search

What to address

Remove unhelpful content and replace it with content meant to help users: