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February 2023 Product Reviews Update (#6)

Search ranking algorithm update

Updated on:

March 8, 2023


by Momentic

Google seeks to promote product reviews that are high quality and helpful to users as evidenced by insightful, original content created by experts and/or product enthusiasts.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    February 21, 2023

  • Update started:

    February 21, 2023

  • Update completed:

    March 7, 2023

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

  • This update may take up to 2 weeks to complete.

Types of websites affected

All websites with any type of product review content, including customer reviews, ranked lists and product comparisons. This update applies to the following languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Polish.

What to look for

Changes in rankings for pages that include product review content.

What to address

  • Replace low-quality product reviews with the type of high-quality product reviews Google wants to reward.
  • Add product review schema markup to pages with review content to be eligible for rich snippets on SERPs.