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October 2023 Spam Update

Search ranking algorithm update

Updated on:

October 20, 2023


by Momentic

Google has made a noteworthy improvement to their automated systems that detect search spam. This is the first search spam update since October 2022 (there was a link spam update in December 2022, which specifically seeks out spammy links in order to neutralize any potential benefit).

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    October 4, 2023

  • Update started:

    October 4, 2023

  • Update completed:

    October 20, 2023

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

This spam update helps constantly-running spam-prevention systems such as SpamBrain better at identifying spam. It applies globally and improves coverage across many languages, including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others. Google expects this update to reduce visible spam in search results, including cloaking, hacked, auto-generated and scraped spam. It could take a few weeks to roll out.

Types of websites affected

Sites that violate Google’s spam policies may drop in rankings or not rank at all.

What to look for

Significant ranking and visibility changes on Google Search

What to address

Review Google’s spam policies and make sure you’re in compliance.