Your brand surfaced in AI, search & high-intent moments.
Momentic is an agency that makes your brand discoverable wherever people look for answers: Google, ChatGPT, Gemini, Copilot, Claude, Perplexity and the rest of the measurable web. We find where your organic influence is possible and profitable, then we strategize, build, test, measure, and iterate across search, AI, and other digital discovery surfaces.
SEO, GEO, AEO, content, websites, and AI search strategy for marketing and growth teams.
We didn’t rebrand overnight because someone decided the acronym changed. We took systems apart to understand how LLMs + Search work.
Momentic is the first organic and AI search agency to build our services on engineering principles. It’s how we create and test what’s necessary when the tools don’t exist yet, instead of waiting for other agencies to hand us ideas.
We are that other agency. We're all in on this, and you should come with us.
Core services
We could do a lot of things, and we could sell them too. But, we stick to what we're really really good at:
SEO
Measurement, automation, integrations, ETLs, APIs, warehousing, governance, and AI enablement. The instrumentation that turns AI search from a hunch into a practice.
GEO + AEO
Generative Engine Optimization + Answer Engine Optimization. Earn visibility and citations across ChatGPT, Gemini, Copilot, Claude, Perplexity, and wherever else your audience asks questions.
AXO
Agent Experience Optimization. Helps AI agents take action on your website through cleaner structures, agent-friendly content formats, task-specific definitions, or even WebMCP.
Content Ops
Full service content operations. Content strategy, scaling, and distribution. Research, planning, writing, expert review, editorial ops, and distribution of content across surfaces. Content humans re-read and agents retrieve.
AI Ops
Operations consulting and infrastructure. Build, deploy, and govern agent systems, get help building your modern org chart, define roles & process, and operating model around all of this.
Websites
Webflow, Shopify, or Headless. Custom websites your marketing team can actually market on and your customers use. Accessible, fast, search-primed from launch day.
Data Strategy
Measurement, automation, integrations, ETLs, APIs, warehousing, governance, and AI enablement. The instrumentation that turns AI search from a hunch into a practice.
Business Intelligence
Market, competitive, and audience research that reflects how your buyers actually behave, not how vendor dashboards say they behave.
How we work.
If the old playbook stopped making sense, that’s good. It means you’re paying attention. Search is messier now. Measurement is messier now. Let’s talk through what’s working, what feels off, and where search, AI, or the website itself may be a factor.
When you reach out, we schedule the first call within 24 hours. The call is where we learn about the brand, what you're trying to grow, and what's gotten in the way so far. No pitch deck, no canned discovery questions.
We take what we learned and put together a discovery plan with a fixed scope, plus an estimate of what ongoing engagement looks like once discovery is done. Every engagement starts with discovery because we don't guess at the work before we've seen the ground.
Once the agreement is signed, we move fast. We schedule the kickoff call, request access to your analytics and search platforms, and send over a discovery brief so the team can start digging in.
Map the Influenceable Web for your category. Pull every model, every surface, every competitor. Rank the four AI search outcomes per prompt. Identify leakage and mis-description at the query level. Build the distribution, content, citation,and technical plans to complete in the next 6-12 months.
How organic search works now.
Search didn’t disappear. It got spread across more surfaces, harder to measure, and more difficult to tie back to revenue. Buyers changed their search behavior, platforms restricted data, and AI put more layers between query and conversion.
The Influenceable Web
The Influenceable Web is the part of the internet where you can still see who showed up, what they did, and whether it helped drive business. That part is shrinking.
Buyers are still searching, researching, and making decisions. But more of that activity now happens in places where the platform owns the data and gives you little or none of it back: AI chat apps, social apps, marketplaces, and answer engines. Even the first-party analytics you do have are less reliable than they look. Referrers get stripped. “Direct” traffic grows. Visibility gets murkier.
If you want to understand how organic contributes to revenue, you first have to understand what’s visible, what isn’t, and which digital surfaces your buyers use.
AI Search
Your audience still looks for answers. The difference is that those answers now show up across more surfaces with different rules.
In Google, you rank. In AI search, your content might be retrieved, cited, summarized, or mentioned by name. Those are different outcomes with different inputs. A page can shape the answer without getting the click. Your brand can influence the decision without being measured cleanly end to end.
Optimizing for AI search isn’t separate from SEO. It shares the same foundation, but it doesn’t behave the same way. Strong rankings help, but they don’t guarantee visibility in AI-generated results.
The job now is knowing where traditional search and AI search overlap, where they don’t, and what that means for strategy.
AI Search
None of this matters if it doesn’t help drive revenue.
Bottom-funnel work captures demand close to conversion. Higher-funnel work influences buyers much earlier, through content, citations, videos, and discovery experiences that shape consideration before someone ever fills out a form or searches your brand by name.
This makes measurement harder, not less important.We use analytics, modeling, and testing to get as close to the truth as possible. You don’t need perfect measurement to make smart decisions. You need enough signal to read the patterns and act. And when the answer is uncertain, we say that too.
You need more than a dashboard. You need a clear read on what’s likely driving growth, what’s directional, and where the unknowns still are.
Engineering for the future of agentic search.
Most agencies use generic SEO or AEO tools, but we build our own when we need to, because the work we do needs tools and systems that don't exist off-the-shelf yet.
Momentic Studio is proprietary software we built from scratch It is the data layer, pipelines, knowledge graph, and RAG systems our senior team uses every day. It's how we keep up with an industry that changes weekly, and keep client work, tooling, research, and learned context structured, connected, and retrievable on demand.
We use Momentic Studio to run experiments, test hypotheses, and find the patterns worth acting on. When we recommend something to a client, we've already pressure-tested it ourselves. And when we learn something worth sharing, we publish it.
If you want to understand how organic contributes to revenue, you first have to understand what’s visible, what isn’t, and which digital surfaces your buyers use.
Your audience still looks for answers. The difference is that those answers now show up across more surfaces with different rules.
In Google, you rank. In AI search, your content might be retrieved, cited, summarized, or mentioned by name. Those are different outcomes with different inputs. A page can shape the answer without getting the click. Your brand can influence the decision without being measured cleanly end to end.
Optimizing for AI search isn’t separate from SEO. It shares the same foundation, but it doesn’t behave the same way. Strong rankings help, but they don’t guarantee visibility in AI-generated results.
The job now is knowing where traditional search and AI search overlap, where they don’t, and what that means for strategy.
Live Momentic Studio feed.
A live look at what our team is noticing, questioning, and sharing today.
Very minor bit of news. Apple Business Connect is now Apple Business. business.apple.com is the home for that sort of thing.
Now Copilot works inside MSOffice apps: Word, Excel, and PowerPoint. Essentially the same way Gemini works inside Google Workspace apps. Microsoft plans to expand the set of actions Copilot can take, make integration more seamless, and let users preview/fine-tune outcomes.
Google updated their spam reporting documentation once again, this time to say that spam reports need to be confidential, and if they include personal identifiable information they won't be acted on. Here's the new wording:
“Don’t include any personally identifying information in your submission. To comply with regulations, we must send the submission text to the site owner to help them understand the context of a manual action, if one is issued.
Because of this, we won’t process your submission if we determine it contains personally identifying information to protect privacy. Not including such information fully ensures your information is safe and prevents your submission from being discarded.”
Google confirmed that AI Mode has a bug that changes title links and citations, and says they'll fix it.
It looks like Google will be reviewing business owners' replies to reviews before allowing them to be shown on the Google Business Profile - good to be aware of.
Google and WooCommerce cut a deal, and now YouTube Shopping is a direct sales channel for WooCommerce stores. How it works:
- Link WooCommerce store to YouTube channel
- Tag products from catalog in videos & Shorts
- Tagged products become clickable items as the video is playing & stay visible in a shopping tab
- Product feed syncs with GMC & stays synced automatically so the same data is consistent across YouTube, Google Shopping, and ads
This interview with Yelp's VP of Product states their intent to be a self-service platform for local SMBs to attract new business and make booking/quoting easier.
> Yelp is deeply investing in being a true partner to local businesses, not just a place to get found, but a platform that helps them operate and grow. Every integration, feature, and update here is designed to save businesses time and give them smarter tools to compete.
>
> And this is just the start. We’re actively building more AI-powered tools to help businesses engage and nurture leads directly on Yelp, turning more inquiries into booked jobs. We’re integrating with more systems they already rely on because we know the lead pipeline doesn’t start and end with Yelp. And we’re going to keep listening and build to address their needs.
Yelp has some new AI stuff aimed at owning the buying journey from discovery to transaction:
- AI Assistant: chat-based recommendations, reservations, ordering food for delivery, requesting a quote
- More integrations with booking platforms like Vagaro, Zocdoc, DoorDash & Calendly, broadening capabilities beyond restaurants into healthcare, beauty & home services
- "Menu Vision" uses AI to show you pictures/videos of food and reviews in real time as you scan a menu with your phone camera
Available now for iOS & Android, coming to desktop later this year.
Not applicable to all websites but can confirm I'm seeing this for one of our clients who has significant numbers of job listings - there's a new GSC bug causing impressions/clicks to zero out when the Search appearance → Job listings filter is applied (since April 16, 2026).
I figured this was the case but happy to see it confirmed: when a user clicks a link in the new AI Mode results (page opens side-by-side) it still counts as a click/pageview for the webpage URL
Google updated snippet documentation with a new section about "read more" deep links and how to boost your odds of getting them to show up in Search results for your content. Here it is:
> To increase the likelihood that "read more" deep links appear for your site in Google Search, follow these best practices:
> • Make sure content is immediately visible on the page to a human (and not hidden behind an expandable section or tabbed interface, for example).
> • Avoid using JavaScript to control the user's scroll position on page load (for example, don't force the user's scroll position to the top of the page).
> • If you make history API calls or window.location.hash modifications on page load, make sure you don't remove the hash fragment from the URL, as this breaks deep linking behavior.
Google added 2 new "not allowed" bullet points to their reviews policy:
It's unclear how they can effectively police these policy updates, but apparently they've noticed a pattern that indicates business owners are pressuring or incentivizing staff to squeeze reviews out of customers.
Working in public.
We write about our work more than most. Momentic research, tools, knowledge, and insights is featured in:
- Talks at industry-leading conferences like SEO Week, Tech SEO Connect, and BrightonSEO San Diego
- Publications like Ahrefs, Semrush, Search Engine Land, SEOFOMO, Digital Information World, MediaPost
- Podcasts like Voices of Search, Founders Future
Community
MKE DMC
Momentic influence and education is also shared every month at MKE DMC, the nonprofit community we founded in 2023 and continue to run today.
