Dead-set on delivering results.
Work with us two ways:
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Foundation-first. Customer-led. KPI-driven.
Our approach
Let's achieve business goals.
Growth takes time... especially SEO, so we make sure we get it right—and get it done.
Goals
As a marketer, you know that pulling the right levers is essential to success.
But, it's not always easy to figure out when, how much, or how to get buy-in from the business.
That's why we start by creating SEO goals from business goals and existing marketing objectives.
Discovery
We learn how your audience segments use search to find content, answers, services, and products.
Then we identify the strategies and tactics that best align business goals with your audience's goals.
Roadmap
We create a fluid and targeted SEO roadmap—based on potential customers, business goals, available resources, and your internal / external team structure.
Execution
Agile team? No problem. No workflow? We can use ours.
We start with quick wins to get everyone excited about SEO.
Completed tickets and early indicators help build the foundation for impactful SEO campaigns and SEO strategies that make up the SEO roadmap.
Measure, analyze, & iterate
Now back to business goals. We map tasks to results. Then results to KPIs. Then KPIs to objectives. We create a custom Looker dashboard for quick reference and offer deeper explorations throughout the month. Every month we analyze: what happened, why it happened, and what needs to happen. This dials in the strategy—allowing us to align business goals to audience expectations. This is what drives growth.
We're always up to date on data science trends, and we can adapt dashboard views, dimensions, and metrics to the framework your team(s) work in.
We've worked with hundreds of brands. Here's a sample.
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High-value SEO services for all business sizes.
We've developed and supported hundreds of SEO roadmaps for big brands and small local businesses that get implemented and produce results.
- SEO roadmaps & support
for growth-oriented marketing teams, like publishers, consumer brands, B2B services & products, SaaS, higher education & more. - eCommerce SEO
B2C & B2B; especially Shopify, BigCommerce, Magento & custom-built frameworks. - Content / Lead Gen Websites
Wordpress, Webflow (we're certified Webflow experts), Wix, and Squarespace. - Javascript SEO
React, AngularJS, Vue.js, Ember.js, etc. - SEO recovery
for manual actions, algorithm updates & post-redesign traffic loss. - White label SEO
we partner with many agencies to help expand their SEO capabilities.
What's it like to work with Momentic?
Create for your audience.
Optimize for bots.
Measure.
Iterate.
People-first approach
- Find audience intent
- Create value and context
- Help crawlers
SEO-led approach
- Find keywords 👀
- Create keyword-rich content 🤢
- Build high DA links 🤮
People-first SEO helps create growth in organic search traffic and new customers at every stage in the marketing funnel. We're anti-unhelpful. Most SEO is unhelpful.
Benefits of hiring an SEO agency vs. other options.
There are many benefits to choosing an SEO-only agency to drive the best and most efficient results from organic search. Here's a helpful comparison between Momentic, full-service marketing agencies, and internal SEO staff.
Why? SEO is complex, and you need a team comprised of specialists within each SEO discipline.
Momentic
(SEO agency)
5+ senior-level SEOs
At Momentic, you'll have at minimum 2 people who work on your account day-to-day. Every month we come together as a full team to strategize and analyze strategies and tactics.
Full-service
marketing agency
1 (maybe 2)
Most full-service marketing agencies have clients siloed into a single SEO manager. Sometimes they are paired with an account manager or SEO intern to help with execution.
Hire an internal
SEO specialist
1
Having an internal SEO specialist will silo efforts similar to full-service marketing agencies.
Do SEO
yourself
0
When you do SEO yourself, you don't have a team to back you up and help you achieve your goals.
Momentic
(SEO agency)
$36,000
Most Momentic clients spend between
$36,000 and $60,000 per year on SEO.
Full-service
marketing agency
$60,000 - $90,000
Most full-service marketing agencies mark up SEO costs to A) provide cushion for other channels, and B) cover the costs of account managers and project managers.
If you pay less than this, then we can promise you that you're not getting adequate value.
Hire an internal
SEO specialist
$68,000
The going rate for an SEO specialist is $55,000 per year. If you add 25% for added employee costs (like benefits, equipment, training, etc.), the minimum you'll spend on hiring an internal resource is $68,000 per year.
Do SEO
yourself
$3,000
You'll probably spend money on an SEO tool or two. But how much money will you be losing by not being able to spend your money elsewhere?
Momentic
(SEO agency)
100%
Everything we bill you
is spent on SEO tasks
Full service
marketing agency
75%
Most full-service marketing agencies add a 25% markup to account for internal costs of managing clients. Momentic doesn't do that.
Hire an internal
SEO specialist
65%
Between one-off non-SEO tasks, internal meetings, and training, you shouldn't expect to get more than 65% efficiency from internal SEO staff.
Do SEO
yourself
10%
This number is sort of made up, but we can't think of a scenario where you have the capacity to spend more than 10% of your working time on SEO tasks.
Is it possible to shift SEO strategy and tactics quickly and easily?
Momentic
(SEO agency)
Yes! We plan for
this to happen.
Full service
marketing agency
No. You'll have to go through multiple levels of the team in order to shift focus, % of spend, and scope.
Hire an internal
SEO specialist
Yes, though without additional team support, extra time will have to be spent on learning and research.
Do SEO
yourself
Yes, though you'll spend a lot of time before you know you need to shift your focus.
Momentic
(SEO agency)
Yes—this is a major
value-add we build in.
Full service
marketing agency
Typically not flexible due to large overhead costs.
Hire an internal SEO specialist
Yes, but limited to one skillset.
Do SEO
yourself
Yes, but limited to what you know.
Momentic
(SEO agency)
Expect 2 to 3 hours per month.
We handle the rest.
Full service
marketing agency
Expect to spend 2 to 3 hours per month with your full service agency on SEO-related items.
Hire an internal
SEO specialist
Expect to spend at least 16 hours per month on management for an internal SEO employee.
Do SEO
yourself
Expect to spend between 60 and 120 hours per month on learning, executing, and analyzing SEO tactics.
