Tony Van Hart Headshot, 2022

Tony Van Hart

President & CEO

With over a decade of experience leading teams of content, social, and SEO strategists at full service advertising agencies, Tony’s decision to become the President of Momentic is a calculated one and a homecoming of sorts.

  • Leadership
  • SEO
  • Content
  • Product
  • Dev
  • Webflow

Tony Van Hart, President and CEO of Momentic, boasts over a decade of digital marketing leadership experience, stemming from his beginnings as a music blog copywriter. Transitioning through various roles in advertising agencies, he honed his skills and developed an unwavering passion for SEO, which has remained the constant thread in his professional life for over a decade. This dedication, combined with his love for working with talented teams, led him to Momentic, a company that places a strong emphasis on SEO.

Tony's ability to assemble top-tier teams and his commitment to growth have established him as a respected figure in the marketing industry, driving Momentic's ongoing success. Tony also teaches SEO: What It Takes To Win in the (best) Digital Marketing Certificate Program at the University of Wisconsin—Milwaukee, School of Continuing Education).

Three things the my career trajectory says about me:

  1. I'm a big fan of music
  2. I'm a creature of habit - I bounced back and forth between two agencies for a large part of the 2010s, working with smart and talented people, adding diverse skills to my tool box, and uncovering what I want in a workplace.
  3. I love SEO - it's the only through line in my professional life for the last 12 years so when I had the opportunity to join a company that places such a strong emphasis on it with the most talented person I know, I had no choice.

Personal Metrics

Favorite TV Show: The Wonder Years

Favorite meal: Swinging Door Grilled Cheese w American, Cheddar, and Pepper Jack - side of fries and Cajun Ranch

Person with Wikipedia Page I’ve hung out with: Christopher Mintz-Plasse

Best advice I’ve received: If it isn't challenging, it’s not going to be fun / Time is the least thing we have.

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Let's Connect

Recent Content Contributions by Tony Van Hart

June 1, 2018
Momentic’s Core Values
All content

Foundation-first.
Customer-led.
Growth-driven.

Momentic is based in Milwaukee, Wisconsin, and we help grow brands and revenue all over the world—in every industry vertical through SEO and digital strategy.
1

Goals

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As a marketer, you know that pulling the right levers is essential to success.

But, it's not always easy to figure out when, how much, or how to get buy-in from the business.

That's why we start by creating SEO goals from business goals and existing marketing objectives.

2

Discovery

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We learn how your audience segments use search to find content, answers, services, and products.

Then we identify the strategies and tactics that best align business goals with your audience's goals.

3

Roadmap

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We create a fluid and targeted SEO roadmap—based on potential customers, business goals, available resources, and your internal / external team structure.

4

Execution

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Agile team? No problem. No workflow? We can use ours.

We start with quick wins to get everyone excited about SEO.

Completed tickets and early indicators help build the foundation for impactful SEO campaigns and SEO strategies that make up the SEO roadmap.

5

Measure, analyze, & iterate

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Now back to business goals. We map tasks to results. Then results to KPIs. Then KPIs to objectives. We create a custom Looker dashboard for quick reference and offer deeper explorations throughout the month. Every month we analyze: what happened, why it happened, and what needs to happen. This dials in the strategy—allowing us to align business goals to audience expectations. This is what drives growth.

We're always up to date on data science trends, and we can adapt dashboard views, dimensions, and metrics to the framework your team(s) work in.

Meet The Full Team

We are a team of creators, solvers, and doers who drive strategy, solve challenges with creativity, and implement solutions when your team needs support. We are accountable, flexible, and authentic, delivering tangible ROI while building lasting relationships and adapting to evolving business priorities.
Tony Van Hart

Tony Van Hart

President & CEO
Tyler Einberger

Tyler Einberger

COO
Casey Cuene

Casey Cuene

Senior Organic Search Strategist
Tamara Hellgren

Tamara Hellgren

Head of Content Strategy
Bill May

Bill May

Senior Organic Search Strategist
Chris Forte

Chris Forte

Digital Product Strategist
Sami Curtis

Sami Curtis

Content Strategist
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