Bill May

đź‘‹ Senior Organic Search Strategist at Momentic. I've been here since Aug 15, 2022!

  • Leadership
  • SEO
  • Content
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  • Webflow
Bill May Headshot, 2022
With a background in journalism, SEO and account management, Bill May adds depth, experience and empathy to Momentic's core capabilities.

About Bill May

Content Contributions
Official Link

SEO engages my compulsion to write and tempers it with a deeper, darker attraction toward data analysis, strategy, and the psychology behind intent. I enjoy understanding and communicating with people. After all, I was born into learning different perspectives—growing up the last son of a big family.

I’m curious about (and into) a bit of everything—mostly music, books, writing, TV, movies, history and sports. I have a recent urge to collect vintage or hard-to-find guitars and other music gear…I know, it’s concerning. My wife and I ride bikes to local Milwaukee breweries and solve murder mystery games…or at least she solves them.

We spend a lot of time raising our Beagle/Blue Heeler mix (Edith) in hopes that someday she’ll stop barking at shadows.

Personal metrics

  • ‍Favorite TV show - the Simpsons—seasons two through eleven-ish‍
  • Something you’re glad you tried but are OK not doing again - Durian‍
  • Your best-ever Halloween costume - Santa Claus‍
  • What did you want to be when you were a kid? - A musician-aviator-novelist, during MLB offseasons.

Content Contributions by Bill May

August 23, 2023
Technical SEO: A Simple Guide to Crawling, Indexing, and Ranking
September 16, 2022
What I Learned Selling SEO (+ How It Made Me A Better Marketer)
All content

Foundation-first.
Customer-led.
Growth-driven.

Momentic is based in Milwaukee, Wisconsin, and we help grow brands and revenue all over the world—in every industry vertical through SEO and digital strategy.
1

Goals

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As a marketer, you know that pulling the right levers is essential to success.

But, it's not always easy to figure out when, how much, or how to get buy-in from the business.

That's why we start by creating SEO goals from business goals and existing marketing objectives.

2

Discovery

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We learn how your audience segments use search to find content, answers, services, and products.

Then we identify the strategies and tactics that best align business goals with your audience's goals.

3

Roadmap

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We create a fluid and targeted SEO roadmap—based on potential customers, business goals, available resources, and your internal / external team structure.

4

Execution

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Agile team? No problem. No workflow? We can use ours.

We start with quick wins to get everyone excited about SEO.

Completed tickets and early indicators help build the foundation for impactful SEO campaigns and SEO strategies that make up the SEO roadmap.

5

Measure, analyze, & iterate

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Now back to business goals. We map tasks to results. Then results to KPIs. Then KPIs to objectives. We create a custom Looker dashboard for quick reference and offer deeper explorations throughout the month. Every month we analyze: what happened, why it happened, and what needs to happen. This dials in the strategy—allowing us to align business goals to audience expectations. This is what drives growth.

We're always up to date on data science trends, and we can adapt dashboard views, dimensions, and metrics to the framework your team(s) work in.

Meet The Full Team

We are a team of creators, solvers, and doers who drive strategy, solve challenges with creativity, and implement solutions when your team needs support. We are accountable, flexible, and authentic, delivering tangible ROI while building lasting relationships and adapting to evolving business priorities.
Tony Van Hart

Tony Van Hart

President & CEO
Tyler Einberger

Tyler Einberger

COO
Casey Cuene

Casey Cuene

Senior Organic Search Strategist
Tamara Hellgren

Tamara Hellgren

Head of Content Strategy
Bill May

Bill May

Senior Organic Search Strategist
Chris Forte

Chris Forte

Digital Product Strategist
Sami Curtis

Sami Curtis

Content Strategist
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