Industry news

I noticed some "Page includes" snippet extensions showing up in site search - unable to replicate on regular SERPs so far.

Looks like the snippet extensions in bubble format relate directly to headings (example one) but the plain text versions are created whole cloth by AI (example two - none of these words appear in any heading, 'Treatment' only appears one time in text, and 'Disease comparison' isn't on the page at all).

Apparently Google first started testing these in Feb. '25, then started up again in June '25 (ht Brodie Clark). Good to be aware of in case a client notices clickable text below their search snippet, especially if any of them contain "unofficial" wording.

Currently, there's no way to control how/when these appear. But if I were trying to influence them, I'd make sure there were plenty of helpful, succinct headings structuring the page content.

There is a Google Business reporting bug (API and potentially direct export) that may make Views in Search look like it dropped off a cliff.

Starts on June 23rd/June 24th.

Example of a blue link and PAA outranking an AIO.

Airops did a study of 12K+ URLs to look for structural signals that boosted visibility in AI search by comparing performance against regular Google results.

This is cool info because unlike the "meat" of the content, the structure is relatively fast & easy to update (on most websites) so there's potential low-hanging fruit.

Worth a skim, but here's the gist: structure is good for AI visibility and these specific things help:

• Rich schema (more than one type on the page)
• A single H1
• Proper heading hierarchy (h1, h2, h3, etc)
• Editorial bullet points & organized lists throughout key sections

This guy posits that ChatGPT Search has started using Google instead of Bing:

• He used ChatGPT Search, then compared the results against Bing and Google Search results.
  • SearchGPT URLs and Bing URLs had 30% similarity
  • SearthGPT URLs and Google URLs had 90% similarity
  • When comparing search results, he excluded pages belonging to OpenAI's authorized partners, because SearchGPT queries both an external search engine, and partner indices
• He also compared SearchGPT snippets to Bing and Google
  • Snippets used by SearchGPT were exactly the same as the ones in Google Search results, and not at all like Bing's
• He also confirmed SearchGPT is accessing Google's index by doing test searches for recently updated pages, and pages with JS-generated content - apparently SearchGPT generates a new query using the site: operator and sends that to Google
• And finally, SearchGPT cites links that include the ?srsltid= tracking parameter that Google has glommed onto most URLs in results

He theorizes it's because Bing is discontinuing its Search API in AugustOriginal article is in French, so that's why this link is to a translated page

AI summaries are now on Google Discover

Minor but potentially significant update in Google's documentation about local rankings. In the "Prominence" accordion, statement 1 was replaced with statement 2:

1. Search engine optimization (SEO) best practices apply.
2. This factor’s also based on info like how many websites link to your business and how many reviews you have. More reviews and positive ratings can help your business’s local ranking.

Helpful to have official source saying more backlinks & positive reviews = more GBP visibility

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The June 2025 core update is over as of today!