
Tamara
*The December Core update went from Dec 11-29*. Here's what Aleyda Solis is noticing so far:
- "Best of" & other broad queries w/informational intent
◦ Fewer publisher guides ranking
◦ More individual brands/ecomm category pages ranking
- Ecommerce mid-funnel product queries (e.g. _winter boots women_)
◦ Fewer general retailers (like Macy's) ranking
◦ More individual brands & niche retailers ranking
- SAAS related queries (e.g. accounting software for small business)
◦ Fewer publisher guides ranking
◦ More landing/resource pages from individual brands ranking
Her take: commercially-oriented content that showcases specialization & expertise was rewarded, big generic platforms were downgraded.






