The people-first SEO helps create growth in organic search traffic and new customers at every stage in the marketing funnel.
We've been tuning our approach to SEO for over 15 years. We've read all the "SEOÂ best practices" guides & tested them too.
Below you'll find tested, iterated, and duly-edited SEOÂ best practices to create and maintain website content that ranks and provides value for your audience.
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Updates
Published:Â March 13, 2023 / Updated:Â October 2024
Create a plan for powerful and engaging new content and keeping legacy content up-to-date. Also, is AIÂ content okay for SEO and readers?Â
It’s important to create content that provides value to readers, and not just publish a different version of content that already exists. It's also important to optimize headings, page titles and meta descriptions for search—without keyword stuffing.
Images, infographics and video are all examples of visual content that can be optimized for results pages in Search, Image Search, Video Search, and YouTube search. Using structured data (schema markup) can help your organic search results stand out by generating rich results.
Technical SEO encompasses a wide range of best practices, and there are many technical aspects of SEO that beginners can apply without having an advanced understanding of web indexing or code.
