Tamara Hellgren

Director of SEO

Tamara Hellgren

Tamara has been working in SEO since 2016.

I’m a fitness enthusiast, animal lover and deep thinker. Midwest born and raised, I spent some years moving around, trying different jobs, and traveling before settling in Wisconsin. SEO is the only career that stuck because it’s never boring. I love the tech/psych/AI mashup, participating in the evolution of search, and making websites better for everyone.

Personal metrics

Favorite TV show: Star Trek TNG

Role model: Rocky Balboa

Things I look forward to every year:

Polar plunge
Wisconsin State Fair
Bristol Renaissance Faire (nerd alert!)

Helpful to know: Tamara rhymes with camera. (She/Her)

Content Written by

Tamara Hellgren

Understand Google SGE in Under 10 Minutes

February 16, 2024

A concise rundown of Google Search Generative Experience (SGE) & generative AI search in general so you can get your head around it & take action right away.

Local SEO Guides

2023’s GBP Insight Changes in a Nutshell

December 4, 2023

Learn which GBP (formerly GMB) insights changed, which ones stayed the same, what the old vs new metrics measure, and how these changes will affect reporting.

Benefits of GA4 over Universal Analytics

October 30, 2023

GA4 is here to stay, so we might as well learn to love it—starting with these twelve features, including ML insights & more tracking & reporting capabilities.

GA4 Users vs UA Users

September 22, 2023

Learn the most important differences between how user metrics work in GA4 compared to Universal Analytics, and what that means for SEO reporting.

GA4 Views vs Sessions

August 21, 2023

Learn the difference between views & sessions in GA4, how GA4 views compare to views/pageviews in UA, and how to use different view & session metrics for SEO.

Does it Matter for SEO if it’s Your Own Video or Someone Else’s?

Learn whether embedding your own YouTube videos or video content made by other people is more helpful for your website SEO, and what matters most for VSEO.

Content Drilldown in GA4 Doesn’t Exist - Here’s What to Do Instead

Learn how to find the same data in GA4 that you used to find in UA's content drilldown report. This article explains 4 techniques step by step with pros & cons.

Understanding GA4 Data Retention

Find out why GA4 limits data retention to 14 months in explorations (but not built-in reports), how to maximize raw data access & how GA4 thresholding works.

4 Ways to Track a Specific Page in GA4

Learn four easy ways to view & analyze individual pages in GA4. You can check traffic to a specific URL or track performance over time by various metrics.

How to Set Up & Use GA4 Content Groups

Learn GA4 content grouping the easy way - no developer needed. We'll show you how to set up content groups in GTM & the benefits of using content groups in GA4.

Should You Let Google Set Up GA4 for You?

February 16, 2023

Google announced that automatic GA4 configuration is coming, even if you already have a GA4 property. Learn how to opt out, and the benefits of DIY GA4 setup.

Link GA4 & Google Search Console to Get More Data

February 3, 2023

Learn how to link Search Console to GA4, what you'll find in GA4's Search Console reports, and the unique value & limitations of viewing GSC data in GA4.

GA4 Sessions vs. Universal Analytics Sessions

January 9, 2023

Learn why your session count in GA4 & UA looks different, and how data collection methods, apps, settings, and user interactions can affect GA4 session metrics.

GA4 Conversion Event Setup & Reporting | Momentic

December 23, 2022

Learn how easy it is to create conversion events in GA4 and view them in standard or customized reports with our step-by-step guide—PLUS how to use the data.

Landing Pages & Entrances in GA4

October 14, 2022

Learn how to modify the Landing page report in GA4 (or build your own) & how to analyze landing pages by entrances even though it's not included as a metric.

Easy GA4 Setup

September 23, 2022

Follow this illustrated guide to add a GA4 property to your Google Analytics account and create event tracking for form submissions, engagement and more.

Meet the Rest of the Team

Career Openings

Senior SEO Strategist

Senior Digital Strategy + Organic Search Analyst

Digital Strategy + SEO Manager

President & CEO

Tyler Einberger

Head of SEO & COO

Book SEO Consultation