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April 2021 Product Reviews Update (#1)

Search ranking algorithm update

Updated on:

September 20, 2022


by Momentic

Identify and surface high-quality reviews.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    April 8, 2021

  • Update started:

    April 8, 2021

  • Update completed:

    April 2, 2021

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

Types of websites affected

All English-language websites with any type of product review content, including customer reviews, ranked lists and product comparisons.

What to look for

  • Changes in rankings for pages that include product review content.

What to address