Updated on:
December 19, 2024
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by Momentic
This is Google's fourth core algorithm update of 2024, and it started just one week after the November core update finished.
Rollout complete!
Rollout in progress!
December 12, 2024
December 12, 2024
December 18, 2024
Rollout in progress!
Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.
When this update was announced, Google said they expect it to be complete in two weeks. For those wondering why there's another core update so soon after the last one, Google's explanation is they have different core systems they're always improving.
All websites, but especially websites with content created specifically to rank well in Google Search instead of being genuinely helpful to people.
1. Organic traffic trends, especially non-branded (Google Search Console)
2. Ranking flux & search visibility for high intent keywords (Semrush, Ahrefs, or similar)—look for ranking movements (higher or lower) for website content
3. Keep a close eye on your most valuable SERPs—look out for any changes in the content that is being ranked higher or lower than before the update
4. URL indexation trends (Google Search Console)
1. Check if the speed or E-E-A-T of your URLs could be a cause of traffic drops.
2. Make sure you haven’t deleted any pieces of content which were previously earning a high volume of organic search traffic.
3. Make sure your content that used to get traffic is still indexed.
4. Determine if significant changes have been made to your website structure or semantic HTML.
5. Prune your content to remove (or improve) unhelpful or non-unique pages. Monitor & track changes made to your website.
6. Track the changing relevance (perceived intent) of keywords related to your content.
Sometimes there's nothing you can do about traffic losses after a Core Update.
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