Back to the Google algo update list

September 2022 Product Reviews Update (#5)

Search ranking algorithm update

Updated on:

September 27, 2022


by Momentic

Google is cracking down on product reviews that aren't authentic or don't help users.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    September 20, 2022

  • Update started:

    September 20, 2022

  • Update completed:

    September 26, 2022

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

This is the fifth in a series of product review updates which started in April 2021. This is another refinement to the Google system that ranks product reviews, intended to make it easier for search engine users to find the most useful, high-quality, and original product reviews.

Types of websites affected

All English-language websites with any type of product review content, including customer reviews, ranked lists and product comparisons.

What to look for

Changes in rankings for pages that include product review content.

What to address