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Hummingbird Update

Algorithm update

Updated on:

September 21, 2022


by Momentic

Improved search results for long-tail keywords and enabled conversational search. Humming bird also improved the appearance of search results on mobile devices.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    September 26, 2013

  • Update started:

    August 26, 2013

  • Update completed:

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

Types of websites affected

All websites.

What to look for

Changes in rankings and organic search traffic.

What to address