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August 2023 Core Update

Core Update

Updated on:

September 8, 2023


by Momentic

This is Google's second core algorithm update of 2023 (the first one was in March).

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    August 22, 2023

  • Update started:

    August 22, 2023

  • Update completed:

    September 7, 2023

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

The best way to benefit from core algorithm updates and guard against potential losses in the future is to:

Understand the signals Google’s search engine uses to understand content

Types of websites affected

All websites

What to look for

  1. Organic traffic trends, especially non-branded (Google Search Console)
  2. Ranking flux & search visibility for high intent keywords (Semrush, Ahrefs, or similar)—look for ranking movements (higher or lower) for website content
  3. Keep a close eye on your most valuable SERPs—look out for any changes in the content that is being ranked higher or lower than before the update
  4. URL indexation trends (Google Search Console)

What to address

  1. Check if the speed or E-E-A-T of your URLs could be a cause of traffic drops. 
  2. Make sure you haven’t deleted any pieces of content which were previously earning a high volume of organic search traffic.
  3. Make sure your content that used to get traffic is still indexed.
  4. Determine if significant changes have been made to your website structure or semantic HTML.
  5. ‍Prune your content to remove (or improve) unhelpful or non-unique pages.
  6. Monitor & track changes made to your website.
  7. Track the changing relevance (perceived intent) of keywords related to your content.

Sometimes there's nothing you can do about traffic losses after a Core Update.