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March 2023 Core Update

Core Update

Updated on:

August 22, 2023


by Momentic

This is Google's first core algorithm update since September 2022.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    March 15, 2023

  • Update started:

    March 15, 2023

  • Update completed:

    March 28, 2023

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

The best way to benefit from core algorithm updates and guard against potential losses in the future is to:

Types of websites affected

All websites

What to look for

  1. Organic traffic trends, especially non-branded (Google Search Console)
  2. Ranking flux & search visibility for high intent keywords (Semrush, Ahrefs, or similar)—look for ranking movements (higher or lower) for website content
  3. Keep a close eye on your most valuable SERPs—look out for any changes in the content that is being ranked higher or lower than before the update
  4. URL indexation trends (Google Search Console)

What to address

  1. Check if the speed or E-E-A-T of your URLs could be a cause of traffic drops.
  2. Ensure that you have not deleted any pieces of content which were previously earning a high volume of organic search traffic.
  3. Ensure that content that used to get traffic is still indexed.
  4. Determine if significant changes have been made to your website structure or semantic HTML.
  5. Prune your content to remove unhelpful or non-unique page.
  6. Monitor and track changes made to your website.
  7. Track the changing relevance (perceived intent) of keywords related to your content.

Sometimes there's nothing you can do about traffic losses after a Core Update.