Data strategy. Measurement, dashboards, APIs, governance. The instrumentation that turns AI search from a hunch into a practice.
Data services from Momentic are: strategy and engineering — measurement, dashboards, APIs, governance — built for marketing teams operating in a world where the platforms own the data.
Data services from Momentic are not: a stock dashboard, a connector to a SaaS reporting tool, or a spreadsheet with traffic numbers in it.
We start with the questions you actually need answered — about revenue, channels, and the work — and build backwards to the data you need.
We instrument what's instrumentable. We model what isn't. We're honest about which is which. The output isn't a vendor-default dashboard; it's a measurement system that helps you decide what to do next.
- Measurement architecture and tagging audits
- Dashboards designed around your business goals, not vendor templates
- Data engineering — pipelines, APIs, custom integrations
- Modeling for AI search, branded vs. non-branded, attribution gaps
- Governance — who owns what, how it stays clean
Best fit: marketing teams whose decisions outpaced their measurement, or who don't trust the numbers they have.
How we work.
If the old playbook stopped making sense, that’s good. It means you’re paying attention. Search is messier now. Measurement is messier now. Let’s talk through what’s working, what feels off, and where search, AI, or the website itself may be a factor.
When you reach out, we schedule the first call within 24 hours. The call is where we learn about the brand, what you're trying to grow, and what's gotten in the way so far. No pitch deck, no canned discovery questions.
We take what we learned and put together a discovery plan with a fixed scope, plus an estimate of what ongoing engagement looks like once discovery is done. Every engagement starts with discovery because we don't guess at the work before we've seen the ground.
Once the agreement is signed, we move fast. We schedule the kickoff call, request access to your analytics and search platforms, and send over a discovery brief so the team can start digging in.
Map the Influenceable Web for your category. Pull every model, every surface, every competitor. Rank the four AI search outcomes per prompt. Identify leakage and mis-description at the query level. Build the distribution, content, citation,and technical plans to complete in the next 6-12 months.
Common questions
Other core services
We could do a lot of things, and we could sell them too. But, we stick to what we're really really good at:
