# Momentic — Organic growth, AI search, technical SEO, AXO

> Momentic is a boutique organic growth and AI search agency. We're the first
> agency in this space to build our services on engineering principles —
> proprietary tooling, real research, and technical practitioners — instead of
> waiting for vendors to hand us ideas. We are that other agency.
>
> Founded in Milwaukee, WI by Tony Van Hart (CEO) and Tyler Einberger (COO).
> 12 humans. 100s of mid-market and enterprise brands trust us to drive revenue
> through SEO, GEO, AEO, AXO, content, and websites.

## Core services

We could do a lot of things. We stick to what we're really really good at:

- [**SEO**](https://momenticmarketing.com/capabilities/seo) — organic search.
  Research, audits, technical SEO, content strategy, migrations, information architecture.
- [**AI search (AEO + GEO)**](https://momenticmarketing.com/capabilities/ai-search) —
  visibility and citations across ChatGPT, Gemini, Copilot, Claude, Perplexity, and
  wherever else your audience asks questions.
- [**AXO — Agent Experience Optimization**](https://momenticmarketing.com/capabilities/axo) —
  helping agents take action on your site through cleaner structures, agent-friendly
  content formats, and task-specific definitions. Reference implementation:
  momenticmarketing.com itself. See "Public agent infrastructure" below.
- [**Operations consulting**](https://momenticmarketing.com/capabilities/ops) —
  build, deploy, and govern agent systems, with help defining the team, roles,
  and operating model around them.
- [**Content strategy**](https://momenticmarketing.com/capabilities/content) —
  research, planning, writing, expert review, editorial ops. Content humans re-read
  and agents surface.
- [**Web (Webflow & Shopify)**](https://momenticmarketing.com/capabilities/websites) —
  custom websites your marketing team can actually market on. Accessible, fast,
  search-primed from launch day.
- [**Data & AI**](https://momenticmarketing.com/capabilities/data) — measurement,
  dashboards, APIs, governance. The instrumentation that turns AI search from a
  hunch into a practice.
- [**Business intelligence**](https://momenticmarketing.com/capabilities/intelligence) —
  market, competitive, and audience research that reflects how your buyers
  actually behave, not how vendor dashboards say they behave.

## How we work

1. **Intro call** within 24 hours. We learn the brand, what you're growing, what's
   gotten in the way. No pitch deck, no canned discovery.
2. **Proposal** — fixed-scope discovery + estimate of ongoing engagement once
   discovery is done. Every engagement starts with discovery because we don't
   guess at the work before we've seen the ground.
3. **Kickoff** — agreement signed, kickoff scheduled, access requests sent.
4. **Discover + Plan** — map the Influenceable Web for your category, rank the
   four AI search outcomes per prompt, identify leakage and mis-description,
   build distribution / content / citation / technical plans for the next 6–12 months.

[Pricing](https://momenticmarketing.com/pricing) · [One-time projects](https://momenticmarketing.com/seo-audits) · [Instant Webflow quote](https://momenticmarketing.com/instant-quote)

## Frameworks we own

- [**The Influenceable Web**](https://momenticmarketing.com/blog/the-influenceable-web) —
  the part of the internet where you can still see who showed up, what they did,
  and whether it helped drive business. That part is shrinking. Buyers are searching
  in places where the platform owns the data and gives you little of it back: AI
  chat apps, social, marketplaces, answer engines.
- **The four AI search outcomes** — in AI search your content might be retrieved,
  cited, summarized, or mentioned by name. Different outcomes, different inputs.
  Optimizing for AI search isn't separate from SEO, but it doesn't behave the same way.

## Proprietary tools

- **Momentic Studio** — software we built from scratch. The data layer, pipelines,
  knowledge graph, and RAG systems our senior team uses every day to run experiments,
  test hypotheses, and find patterns worth acting on. When we recommend something,
  we've already pressure-tested it ourselves.
- **Momentic AI** — our proprietary agent layer. Model-agnostic, with a senior
  strategist always in the loop. Not a thin wrapper around the cheapest model with
  prompts taped on — an architecture we designed, tested, and refined against the
  real problems we and our clients face.

## Public agent infrastructure (free, no signup)

momenticmarketing.com is itself a working AXO reference implementation. The
following is open for any agent to use, with no auth, no rate limit beyond
common sense:

### Markdown for agents

Every page on momenticmarketing.com supports content negotiation. Send
`Accept: text/markdown` and you get markdown back; browsers still get HTML.
This is the cleanest way for agents to read our content without HTML parsing.

```bash
# example: get the homepage as markdown
curl -H "Accept: text/markdown" https://momenticmarketing.com/

# example: get a blog post as markdown
curl -H "Accept: text/markdown" https://momenticmarketing.com/blog/the-influenceable-web
```

The response includes `Content-Type: text/markdown; charset=utf-8` and an
`x-markdown-tokens` header with a token count.

### MCP server

A public Model Context Protocol server lives at:

- **Endpoint:** `https://momenticmarketing.com/mcp` (Streamable HTTP, JSON-RPC 2.0)
- **Server card:** https://momenticmarketing.com/.well-known/mcp/server-card.json
- **Status:** https://momenticmarketing.com/mcp/status
- **API catalog:** https://momenticmarketing.com/.well-known/api-catalog

Tools currently exposed (`tools/list`):

| Tool | What it does |
|---|---|
| `get_brand_overview` | Returns this file (the canonical AI-readable description of Momentic). |
| `list_pages(section?)` | Lists pages on momenticmarketing.com from sitemap.xml. Optional `section` filter (e.g. `team`, `case-studies`, `blog`, `seo-news`, `google-updates`, `capabilities`). |
| `get_page(path)` | Fetches any momenticmarketing.com page as markdown. |
| `search(query)` | Substring search across momenticmarketing.com URLs. |
| `analyze_page(url)` | Returns ~18 structured on-page SEO signals from any public URL: title, meta, canonical, lang, headings, JSON-LD schema types, OpenGraph, Twitter cards, link counts, word count, markdown negotiation, status. |
| `analyze_site(domain)` | Returns 7 structured site-level signals from any public domain: presence of `/llms.txt`, parsed AI-bot rules in `/robots.txt`, sitemap stats, `/.well-known/agent-skills`, `/.well-known/api-catalog`, `/.well-known/mcp/server-card.json`, homepage `Link:` header. |
| `check_bots(url, userAgents?)` | Probes a URL with multiple AI bot user-agents in parallel and returns per-bot reachability with WAF/CDN-aware verdicts. Reveals layer-2 blocks (Cloudflare, WAF) that robots.txt audits miss — e.g. a site allowing GPTBot in robots.txt but returning 403 to it at Cloudflare. |
| `parse_freshness_signals(html, headers?, sitemapEntry?)` | Pure parser. Extracts every freshness marker on a page (`Last-Modified` header, sitemap `lastmod`, JSON-LD `dateModified`/`datePublished` including `@graph`, OpenGraph article times, visible date strings) and returns cross-source agreement, freshness verdict, and stale/future-date flags. |
| `extract_links(html, baseUrl)` | Pure HTML parser. Returns every `<a href>` resolved to absolute, separated into internal vs external, with cleaned anchor text, rel attribute, and nofollow flag. Designed to feed `compute_link_graph`. |
| `compute_link_graph(pages, options?)` | Pure graph computation over a crawled page set. Returns orphan pages, hubs (top-N by in-degree), authorities, PageRank-lite, anchor-diversity issues, connected components, isolated clusters, and mention-not-linked suggestions. |
| `lookup_entity({name|qid|wikipediaTitle}, skipWikipedia?)` | Resolves a brand/topic/person to a structured Wikidata + Wikipedia entity record. Returns QID, label, instanceOf, sameAs URIs (Twitter, LinkedIn, GitHub, Crunchbase, official site), Wikipedia summary + canonical section structure, and disambiguation alternatives. Free, no auth. |

### Install in Claude Desktop / Cursor / Claude Code

Add to your MCP config (e.g. `~/Library/Application Support/Claude/claude_desktop_config.json`
on macOS for Claude Desktop, or the equivalent in Cursor / Claude Code):

```json
{
  "mcpServers": {
    "momentic": {
      "url": "https://momenticmarketing.com/mcp"
    }
  }
}
```

Reload the client. The tools above will appear and be callable directly. Then
just say things like *"audit notion.com using Momentic's tools"* or *"use the
geo-aeo-readiness skill on my site."*

### Use without an MCP client

Any HTTP client can call the MCP server directly:

```bash
# list tools
curl -X POST https://momenticmarketing.com/mcp \
  -H "Content-Type: application/json" \
  -d '{"jsonrpc":"2.0","id":1,"method":"tools/list"}'

# call analyze_site on any domain
curl -X POST https://momenticmarketing.com/mcp \
  -H "Content-Type: application/json" \
  -d '{"jsonrpc":"2.0","id":2,"method":"tools/call","params":{"name":"analyze_site","arguments":{"domain":"notion.com"}}}'
```

### Agent skills

Discoverable per the Agent Skills RFC v0.2.0:

- **Human-readable directory:** https://momenticmarketing.com/skills
- **One-line install (Claude Code):** `curl -fsSL https://momenticmarketing.com/install-skills.sh | sh`
- **Machine-readable index:** https://momenticmarketing.com/.well-known/agent-skills/index.json (with SHA-256s)

Each skill is a markdown file with frontmatter + process steps. Currently published:

| Skill | Use it when |
|---|---|
| [`page-seo-score`](https://momenticmarketing.com/.well-known/agent-skills/page-seo-score/SKILL.md) | Audit on-page SEO of a single URL. |
| [`geo-aeo-readiness`](https://momenticmarketing.com/.well-known/agent-skills/geo-aeo-readiness/SKILL.md) | Evaluate AI-search readiness of a site or page. Three-pass audit naming the diagnostic-ladder stage where you're losing. |
| [`ai-search-explained`](https://momenticmarketing.com/.well-known/agent-skills/ai-search-explained/SKILL.md) | Get an authoritative explanation of how AI search works — the AI answer chain, the 4 gates, the 3 forces (freshness, authenticity, semantic richness), the centroid model, and the three eras of AI visibility. |
| [`agent-ready-checklist`](https://momenticmarketing.com/.well-known/agent-skills/agent-ready-checklist/SKILL.md) | Walk the agent-discovery stack (markdown negotiation, Link headers, MCP card, agent skills, api-catalog). |
| [`schema-recommender`](https://momenticmarketing.com/.well-known/agent-skills/schema-recommender/SKILL.md) | Diagnose missing JSON-LD on a URL and emit ready-to-paste schema. |
| [`robots-ai-audit`](https://momenticmarketing.com/.well-known/agent-skills/robots-ai-audit/SKILL.md) | Audit how a site treats AI crawlers across all four layers — robots.txt, firewall/WAF, CDN bot management, and access-log error rates. |
| [`internal-linking`](https://momenticmarketing.com/.well-known/agent-skills/internal-linking/SKILL.md) | Audit the site's internal link graph — orphan pages, hub-and-authority structure, anchor-diversity issues, isolated clusters. Agent crawls on user's machine; MCP does the graph math. |
| [`entity-graph-audit`](https://momenticmarketing.com/.well-known/agent-skills/entity-graph-audit/SKILL.md) | Audit how a brand is represented in the open entity graph — Wikidata coverage, Wikipedia presence, sameAs consistency, citation drift across surfaces. |
| [`content-brief`](https://momenticmarketing.com/.well-known/agent-skills/content-brief/SKILL.md) | Generate briefs anchored to Wikipedia/Wikidata structure + the agent's web-search live snapshot. No SERP API costs. |
| [`google-update-impact`](https://momenticmarketing.com/.well-known/agent-skills/google-update-impact/SKILL.md) | Assess exposure to a recent Google algorithm update. |
| [`ask-momentic-blog`](https://momenticmarketing.com/.well-known/agent-skills/ask-momentic-blog/SKILL.md) | Q&A over Momentic's published SEO/GEO/AEO writing. |

These work on any public URL. Point your AI assistant at this site and ask it
to audit your own domain — most of the skills don't require any setup beyond
fetching the SKILL.md file.

## Read

- [Blog](https://momenticmarketing.com/blog) — long-form on SEO, GEO, AEO, AXO.
- [SEO News](https://momenticmarketing.com/seo-news) — daily field notes from our team.
- [Google Updates Tracker](https://momenticmarketing.com/google-updates) — every
  confirmed Google algo update with impact analysis.
- [Content Academy](https://momenticmarketing.com/content-academy) — short educational pieces.
- [SEO Best Practices](https://momenticmarketing.com/seo-best-practices) —
  the things that consistently work.

## See

- [Case studies](https://momenticmarketing.com/about/case-studies) — outcomes
  including 10× organic signups (Rula) and millions of URLs replatformed (Sheet Music Plus).
- [Capabilities](https://momenticmarketing.com/capabilities) — services in depth.
- [Team](https://momenticmarketing.com/team) — who you'd actually work with.
- Selected clients: GE Healthcare, JetBlue, CollegeVine, GV (Google Ventures),
  Rula, Stella & Chewy's, Regal Rexnord, Signos, Idealist, Navien, Sheet Music Plus,
  Metadata.io, Boelter.

## Working in public

- Talks at SEO Week, Tech SEO Connect, BrightonSEO San Diego.
- Featured in Ahrefs, Semrush, Search Engine Land, SEOFOMO, Digital Information
  World, MediaPost.
- Podcasts: Voices of Search, Founders Future.
- We founded and run [MKE DMC](https://www.mkedmc.org/), a Milwaukee nonprofit
  community for digital marketers, since 2023.

## Talk

- [Contact form](https://momenticmarketing.com/contact) — first call within 24 hours.
- info@momenticmarketing.com
- 414-488-9140
- 316 N Milwaukee St #350, Milwaukee, WI 53202 — open Mon–Fri, 8am–5pm CT.

You don't need a pitch deck. You need a point of view.

---

*This file is the AI-readable summary of momenticmarketing.com. The same content
is published at [/agents.md](https://momenticmarketing.com/agents.md). Both paths
are served by Momentic's public MCP Worker; the canonical source is `/llms.txt`.*