Share of citations by platform
Who gets cited more on ChatGPT and Google, us or our competitors?
Share of citations is the share of AI answers that cite your website. Atlas reports it for your brand and your competitors, platform by platform.
Atlas x Momentic
Manage what Google, ChatGPT and other AI platforms say about your brand.
ChatGPT, Gemini and Google's AI answer buyers' questions about your brand, using pages from across the web. Atlas finds those answers and the opportunities to influence them. Then it plans, drafts and measures the content that can change the consensus about your brand and its category.
The Momentic team runs Atlas with you, and your team approves anything public before it goes live.
ChatGPT
Gemini
Claude
Perplexity
Microsoft Copilot
GoogleAI OverviewsAI ModeSearch
Atlas measures answers on AI platforms and Google Search results, on a schedule set for your brand.
When executives ask about AI, Atlas has the answer
Atlas grew out of Momentic's client work, testing, and deep research into retrieval science, so you can understand and influence your brand's visibility, sentiment and image in ChatGPT, Gemini, Claude and Google's AI results.
Your cited pages
Which of our pages is AI using?
Atlas lists the pages on your website that AI answers cite, with the prompts and platforms behind each citation.
Query Fan Out by topic
What is AI searching for when buyers ask about our category?
Behind one prompt, AI platforms run several searches of their own, called query fan outs. Atlas groups them by topic and checks whether a page on your website answers them.
Content gaps by platform
What content should we create next?
Atlas lists, platform by platform, the prompts where answers cite competitors and other websites and no page of yours. Atlas builds content plan themes from those gaps.
Sentiment by company and platform
Does AI describe us better or worse than our competitors?
Atlas scores the sentiment of the claims AI answers make about your brand and each competitor, split by platform.
Top cited websites
Which websites is AI pulling from in our category?
Atlas ranks the websites AI answers cite most often for your category, such as review websites, Reddit, press and directories, with your own website marked.
Prompts and answers
What exactly is ChatGPT telling people about us?
Atlas stores the prompts your buyers use and the full answers each platform gave, with the claims, caveats, competitors and sources in each one.
We've got your brand covered
Content strategy and execution is the main way Atlas changes what AI platforms and Google say about a brand. The other five areas measure the answers, the sources behind them and your website, and show which content to make next.
Content strategy and execution
Atlas finds the content your brand needs, plans it by theme, writes briefs and drafts against your brand rules, and sends approved pages to your website as staged drafts.
Brand reputation in AI answers
Atlas records whether AI answers mention, cite or recommend your brand, the claims and caveats they make about you, and the competitors they name instead.
Search and AI measurement
With Google Search Console and Google Analytics 4 connected, Atlas joins clicks, sessions and AI citations for your pages, and reports them monthly and on an executive view.
Offsite and community
AI platforms read sources across the Influenceable Web, such as review websites, Reddit, press and video. Atlas shows which of those sources favor a competitor and drafts the community and social work for a person to post.
Technical findability
Atlas checks whether search and AI crawlers can reach and read your pages, and lists the pages that fail and why.
AI search, SEO and content testing
Atlas covers AI search and classic search on the same pages, and the Momentic team tests a content change against comparable pages that did not change.
Some features are enabled per brand during onboarding.
Momentic's expertise, built into the software
The methods Momentic's strategists use on client brands are built into how Atlas measures and decides what to do next. Atlas reads the claims and caveats in the answers it records. It maps the searches AI runs behind a prompt to the passages on your pages that answer them. It grades the sources an answer cites, and it tests a content change against pages that did not change.
Agent tools give your team software to direct. Atlas gives your team the judgment of a senior search and content strategist on your brand, and the Momentic team plans, reviews and does the work with you. The software scales that team.
Claims and caveats in the answer
Atlas separates what an answer claims about your brand from the caveats it adds, and records the sources it read.
Query fan outs behind one prompt
One buyer prompt becomes several searches. Atlas checks which section of your website answers each one.
The passages AI quotes
Atlas marks the sections of a page that platforms quote when they cite it, so the team keeps those words when it updates the page.
The Momentic team operates Atlas with you
An audit helps only when someone acts on it. Atlas comes with the people who do the work: Momentic operators read the same screens your team reads, and they do the work those screens call for.
Weekly read of your measurements
A Momentic operator reads your brand's measurements, typically weekly, and turns the movement into a decision about what to do next.
Briefs, drafts and fixes
Recommendations become briefs, drafts, page updates and technical fixes, plus community and social drafts that a person posts.
Approval before anything goes public
Your team approves anything public before it goes live, from a link that needs no login. Approved pages reach Webflow as staged drafts for your team to publish.
The executive view: business lines, competitors and goals
The executive view puts the quarter on one page, or any date range you pick. It reports share of citations for each business line, compares each topic in your category with the competitor AI answers cite most, and tracks progress against the OKR goals your team sets. Leaders open it from a share link without an account.
Where Atlas fits with your other tools
Atlas works alongside the tools your team already uses. Here is what each kind of tool is for and what Atlas adds.
Reputation platforms
Use a reputation platform to request reviews, reply to them, keep listings accurate and message customers. Atlas does none of those tasks. It reads your Google Business reviews where connected and the review websites AI answers cite, and shows how those reviews shape what AI platforms and Google say about your brand.
SEO suites
Use an SEO suite for keyword research, rank tracking, website audits and backlink analysis. Atlas treats search data as one input, joined page by page with your Search Console and Google Analytics data. Atlas puts most of its measurement into AI answers, the sources behind them and the content work that can change them.
AI agent tools
Use an agent tool when your team wants to direct AI agents that research, write and report in-house. With Atlas, the Momentic team plans, does and reviews the work with you, using Atlas's measurements of seven AI platforms and Google Search.
Atlas does not post to social or community websites on your behalf, and it publishes to Webflow only. Reports open by link or download as PDF.
Frequently asked questions
What does Atlas do?
Atlas manages what Google, ChatGPT and other AI platforms say about your brand. It sends the prompts your buyers use to seven AI platforms and Google Search on a schedule set for your brand, typically weekly. It records whether each answer mentioned, cited or recommended you, and which pages it read. Content is the main way Atlas and the Momentic team influence those answers: Atlas plans, drafts and measures the pages your brand needs, and the team does the work with you.
What does Atlas cover besides AI answers?
Atlas covers five more areas. Content strategy and execution runs from the content plan to briefs, drafts, page updates and approval, with approved pages sent to Webflow as staged drafts. Search and AI measurement joins your Google Search Console and Google Analytics 4 data with AI citations page by page, with an executive view and monthly reports. Offsite and community work lists the third-party websites AI answers cite and ranks recommendations across seven channels: content, citations, community, social, technical, product data and reputation. Technical findability checks whether search and AI crawlers can read your pages. The Audience page shows where your buyers spend time online.
Which AI platforms does Atlas measure?
ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode and Microsoft Copilot, plus Google Search results. The platforms for your brand are set during onboarding, based on where your buyers ask.
Does Atlas manage reviews?
No. Atlas reads your Google Business reviews where that connection is set up, and it reads the review websites that AI answers cite about your brand. It does not send review requests, reply to reviews or manage listings. A reputation platform does that work, and Atlas works alongside one.
How is this different from rank tracking?
Rank tracking records where links appear on a results page. Atlas reads the full AI answer: what it claimed about your brand, the caveats it carried, the competitors it named and the pages it used as sources. A rank shows where you placed. The answer text shows what the platform said about you and who it recommended instead. Atlas also records Google Search rankings for the same pages.
Is Atlas software or a service?
Both. Atlas measures the answers and recommends the work, and the Momentic operating team reads the measurements, typically weekly, and does that work with you: briefs, drafts, page updates and technical fixes. Your team approves anything public before it goes live. The software scales what the team can deliver.
How do you measure results?
Atlas ties results to the specific answers and pages behind them. It stores whether each answer mentioned, cited or recommended your brand, with the pages it cited. In summary views such as the executive view, Atlas rolls those answers up for leadership. For a content change, the Momentic team can run a test that compares the changed pages with comparable pages that did not change.
Does Atlas publish to our website or post on our behalf?
Atlas sends approved pages to Webflow as staged drafts, and your team publishes them. Documents also export to Word, Google Docs, HTML or Markdown. Atlas drafts Reddit replies and social posts, and a person on your team or ours posts them.
Which tools does Atlas connect to?
Google Search Console, Google Analytics 4, Bing Webmaster Tools, Cloudflare, Google Merchant Center, Amplitude and Webflow. Alerts can post to Slack.
How is Atlas priced?
Engagements start with a discovery phase. After that, a monthly platform fee covers the managed work you agree with Momentic. Work beyond that scope is priced separately. Book a walkthrough for a quote based on your brand.
How do we start?
Book a walkthrough. Momentic shows you what ChatGPT and Google already say about your brand and where those answers come from. If you go ahead, the discovery phase sets your prompts, competitors, platforms and connections.
by MomenticSee what Google and ChatGPT say about your brand
Book a walkthrough and the Momentic team will show you the answers, the sources behind them and the content work that could change them. If you need something to forward first, download the spec sheet.
