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BERT Update

Algorithm update

Updated on:

September 21, 2022


by Momentic

Improved understanding of user search queries using a deep learning algorithm: Bidirectional Encoder Representations from Transformers.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    October 25, 2019

  • Update started:

    October 24, 2019

  • Update completed:

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

Types of websites affected

All English-language websites.

What to look for

Changes in rankings, organic search traffic, and featured snippets (globally in all languages for featured snippets).

What to address