September 20, 2022
This update includes a new, weighted, sitewide signal meant to reward content that’s useful to searchers and downgrade content that is unoriginal, unsatisfying, unhelpful, and written to rank well on search engines rather than help or inform people. Pages with “people-first content” could still rank well even if a website has been deemed unhelpful.
Rollout in progress!
August 18, 2022
August 25, 2022
September 9, 2022
Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.
English-language websites with unhelpful content. The more unhelpful content a website has, the more likely you’ll notice an effect.
Significant ranking and visibility changes on Google Search