Helpful Content Update

Updated on:

August 9, 2023

,

by Momentic

This update includes a new, weighted, sitewide signal meant to reward content that’s useful to searchers and downgrade content that is unoriginal, unsatisfying, unhelpful, and written to rank well on search engines rather than help or inform people. Pages with “people-first content” could still rank well even if a website has been deemed unhelpful.

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

Types of websites affected

English-language websites with unhelpful content. The more unhelpful content a website has, the more likely you’ll notice an effect.

What to look for

What to address

Helpful links for this Google update

Official Google announcement

Momentic's Helpful Content Guide

How Google Search works (and where it's heading)

Addressing algorithm updates