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December 2022 Link Spam Update

Spam update

Updated on:

January 13, 2023


by Momentic

Google is updating SpamBrain, their AI-based spam prevention system, to make sure it can keep catching new types of link spam.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    December 14, 2022

  • Update started:

    December 14, 2022

  • Update completed:

    January 12, 2023

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

This rollout was complete as of January 12, 2023.

Types of websites affected

Sites that violate Google's spam policies

What to look for

Lower rankings or failing to appear in search results at all

What to address

If your website experiences significantly lower rankings following a spam update, you should review Google's spam policies to make sure you're in compliance.