April 2023 Reviews Update

Updated on:

November 8, 2023

,

by Momentic

This update affects Google Search's reviews system, which aims to reward high-quality review content. The reviews system doesn't just evaluate product reviews - it evaluates all first-party website content providing recommendations, opinions, or analysis on any topic: products, entertainment, services, or businesses. It does not evaluate third-party reviews, for example user reviews.

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

Types of websites affected

This update affects ecommerce & product review sites in the following languages: English, Dutch, German, French, Indonesian, Italian, Polish, Portuguese, Russian, Spanish, and Vietnamese.

What to look for

What to address

Helpful links for this Google update

Official Google announcement

Google documentation for high-quality reviews

How Google Search works (and where it's heading)

Addressing algorithm updates