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Medic Update

Algorithm update

Updated on:

September 21, 2022


by Momentic

Increased importance of expertise, authority, and trust (E-A-T) for YMYL (Your Money Your Life) content: sensitive topics that could potentially have a large impact on users’ finances, health and well-being.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    August 1, 2018

  • Update started:

    August 1, 2018

  • Update completed:

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

Types of websites affected

This update disproportionately affects websites in the health, fitness, lifestyle and medical verticals, as well as websites focused on financial services, technology, and legal matters.

What to look for

Changes in rankings and organic search traffic on pages with YMYL content.

What to address