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RankBrain Update

Algorithm update

Updated on:

September 21, 2022

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Rollout of machine learning to better understand search queries, searcher intent and entities.

Current status of the ranking update

Status:
Rollout complete!
Rollout in progress!
Announced by Google:
October 26, 2015
Update started:
March 20, 2015
Update completed:
Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

Types of websites affected

All websites.

What to look for

Changes in rankings and organic search traffic.

What to address

As Google’s Gary Illyes said in a Tweet: You can’t optimize for RankBrain.
Follow Google’s quality guidelines
Learn what Google considers a high-quality website
Use SEO best practices to help searchers find your site
Use Google’s Natural Language API Demo to learn how Google sees a piece of content.
Use Google’s Knowledge Graph API to search for information on entities.

Helpful links for this Google update

Official Google announcement

How Google Search works (and where it's heading)

Addressing algorithm updates

Learn more about past Google updates

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December 2024 Spam Update

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December 2024 Core Update

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November 2024 Core Update

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August 2024 Core Update

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Explicit Fake Content Updates

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June 2024 Spam Update

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March 2024 Core Update

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March 2024 Spam Update

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November 2023 Reviews Update

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November 2023 Core Update

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October 2023 Core Update

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October 2023 Spam Update

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September 2023 Helpful Content Update (#3)

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August 2023 Core Update

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April 2023 Reviews Update

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March 2023 Core Update

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February 2023 Product Reviews Update (#6)

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December 2022 Link Spam Update

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December 2022 Helpful Content Update (#2)

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October 2022 Spam Update

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September 2022 Product Reviews Update (#5)

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September 2022 Core Update

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Helpful Content Update

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July 2022 Product Reviews Update (#4)

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May 2022 Core Update

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December 2021 Product Reviews Update (#2)

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Page Experience Update

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March 2022 Product Reviews Update (#3)

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April 2021 Product Reviews Update (#1)

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Passage Ranking

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Page Experience Update

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RankBrain Update

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Hummingbird Update

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Book SEO Consultation