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December 2021 Product Reviews Update (#2)

Product Reviews

Updated on:

January 13, 2023


by Momentic

Improvements to Google's ability to identify high-quality reviews.

Current status of the ranking update

  • Status:

    Rollout complete!

    Rollout in progress!

  • Announced by Google:

    December 1, 2021

  • Update started:

    December 1, 2021

  • Update completed:

    December 15, 2021

    Rollout in progress!

Momentic analysis and first look

Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.

This is the second in a series of product review updates that began in April 2021: during the year prior to this update, Google updated how product reviews were ranked, prioritizing in-depth, unique and authentic content. This update builds on that work by improving Google’s ability to identify high-quality product reviews.

Types of websites affected

All English-language websites with any type of product review content, including customer reviews, ranked lists and product comparisons.

What to look for

  • Changes in rankings for pages that include product review content.

What to address