Updated on:
June 24, 2026
,
by Momentic
Google said this is a normal spam update for all languages and locations, and it may take a few days to complete.
Rollout complete!
Rollout in progress!
June 24, 2026
June 24, 2026
Rollout in progress!
Below you'll get tips on what to look for, how to respond on your website, and helpful resources to improve your website's SEO and UX as it relates specifically to this Google update.
Recent Google Search Central Blogs have mentioned new spam policies for "back button hijacking" and warned against seeking inauthentic mentions, so make sure you're not participting in those activities.
Sites that violate Google’s spam policies may drop in rankings or not rank at all.
Significant ranking and visibility changes in Google Search, AI Overviews, and AI Mode results.
Review Google’s spam policies and make sure you’re in compliance. It may also be prudent to review Google's guidance on using generative AI content on your website.
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