Lauren Keepers

👋 Contributor at Momentic. I've been here since !

  • Leadership
  • SEO
  • Content
  • Product
  • Dev
  • Webflow
Lauren Keepers Headshot, 2021
Lauren’s passion for strategic content and digital PR empowers brands to be found organically.

About Lauren Keepers

Content Contributions
Official Link

Lauren’s passion for strategic content and digital PR empowers brands to be found organically. Prescriptive topic and audience research, competitive analysis, and technical SEO audits are techniques Lauren leans on in able to perceive a brand’s big-picture goals. This 360° approach delivers SEO strategies that also inform UX, PPC, and other digital media initiatives. Lauren’s number one goal is to function as an extended member and educator of our clients’ teams in order to implement agile marketing plans that maximize ROI.

Content Contributions by Lauren Keepers

March 17, 2022
February and March 2022 SEO Trends
November 22, 2021
November 2021 SEO Trends
December 31, 2021
December 2021 SEO Trends
January 23, 2022
January 2022 SEO Trends
All content

Foundation-first.
Customer-led.
Growth-driven.

Momentic is based in Milwaukee, Wisconsin, and we help grow brands and revenue all over the world—in every industry vertical through SEO and digital strategy.
1

Goals

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As a marketer, you know that pulling the right levers is essential to success.

But, it's not always easy to figure out when, how much, or how to get buy-in from the business.

That's why we start by creating SEO goals from business goals and existing marketing objectives.

2

Discovery

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We learn how your audience segments use search to find content, answers, services, and products.

Then we identify the strategies and tactics that best align business goals with your audience's goals.

3

Roadmap

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We create a fluid and targeted SEO roadmap—based on potential customers, business goals, available resources, and your internal / external team structure.

4

Execution

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Agile team? No problem. No workflow? We can use ours.

We start with quick wins to get everyone excited about SEO.

Completed tickets and early indicators help build the foundation for impactful SEO campaigns and SEO strategies that make up the SEO roadmap.

5

Measure, analyze, & iterate

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Now back to business goals. We map tasks to results. Then results to KPIs. Then KPIs to objectives. We create a custom Looker dashboard for quick reference and offer deeper explorations throughout the month. Every month we analyze: what happened, why it happened, and what needs to happen. This dials in the strategy—allowing us to align business goals to audience expectations. This is what drives growth.

We're always up to date on data science trends, and we can adapt dashboard views, dimensions, and metrics to the framework your team(s) work in.

Meet The Full Team

We are a team of creators, solvers, and doers who drive strategy, solve challenges with creativity, and implement solutions when your team needs support. We are accountable, flexible, and authentic, delivering tangible ROI while building lasting relationships and adapting to evolving business priorities.
Tony Van Hart

Tony Van Hart

President & CEO
Tyler Einberger

Tyler Einberger

COO
Casey Cuene

Casey Cuene

Senior Organic Search Strategist
Tamara Hellgren

Tamara Hellgren

Head of Content Strategy
Bill May

Bill May

Senior Organic Search Strategist
Chris Forte

Chris Forte

Digital Product Strategist
Sami Curtis

Sami Curtis

Content Strategist
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