Lauren Keepers

Contributor

Lauren Keepers

Lauren’s passion for strategic content and digital PR empowers brands to be found organically.

Lauren’s passion for strategic content and digital PR empowers brands to be found organically. Prescriptive topic and audience research, competitive analysis, and technical SEO audits are techniques Lauren leans on in able to perceive a brand’s big-picture goals. This 360° approach delivers SEO strategies that also inform UX, PPC, and other digital media initiatives. Lauren’s number one goal is to function as an extended member and educator of our clients’ teams in order to implement agile marketing plans that maximize ROI.

Content Written by

Lauren Keepers

February and March 2022 SEO Trends

February and March 2022’s biggest SEO topics include: knowing why it’s critical that the Google’s page experience desktop rollout is complete, understanding how to optimize a website for Google vs Bing, and how Google & Bing have joined forces to support Ukraine with the pause of paid ads targeting Russian audience segments.

January 2022 SEO Trends

January 23, 2022

January 2022’s biggest SEO topics include: the importance of leaning into the product-led SEO mentality, why AI-powered content generation tools will help SEOs write (and more importantly) optimize effective content faster, and how using banner interstitials will help keep online businesses ahead of the curve come the February 2022 algorithm update.

December 2021 SEO Trends

December 31, 2021

December 2021’s biggest SEO topics include: businesses who follow Google’s E-A-T guidelines to a T are the businesses coming out on top, local SEO need-to-know—AMP URLs are no longer needed to show up in Google’s news feed, and lastly, Google’s second product review update of the year will be fully rolled out before Christmas.

November 2021 SEO Trends

November 22, 2021

November 2021’s biggest SEO topics include: a brand new Semrush feature, a new Pagespeed Insights interface, how to generate topic clusters quickly, and how to navigate the most recent Google algorithm update.

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Senior SEO Strategist

Senior Digital Strategy + Organic Search Analyst

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