Momentic is a growth-focused SEO and digital strategy consultancy that finds the moments that matter. Our people-first, data-led, and future-facing team combines deep research with real-world instincts to capture demand and turn intent into measurable outcomes. Momentic is a registered trademark of Momentic LLC, and this is its official website.
  • Services
    SEO
    AI search
    AXO
    operations consulting
    content
    web
    data & AI
    business intelligence
  • arrow_forwardWork
  • arrow_forwardTeam
  • For People
    BlogMomentic Research DocsLive StuDio FeedGoogle Update TrackerContent Best Practices
  • For AI Agents
    Agent Skills for GEO & AEOHow to use our website & tools
  • Let's talk
< Back to all news updates

Tamara

July 2, 2026 9:20 AM
posted in #seo-news

Cloudflare added more nuance to their AI bot controls to give users more ways to manage AI traffic:

  • Search - Bots that scan your site to help it appear in search engine results
  • Training - Crawlers that scrape your content to train AI models
  • Agent - Bots that retrieve info from your site to answer user questions

The options across all 3 use cases are: Allow, Block, or Block on pages with ads. The reasoning is that ads are meant to be seen by people, and this monetization funds the business that publishes the content.

Starting September 15, 2026 there will be new default settings for these controls:

  • Training & Agent will be blocked by default on pages that display ads
  • Search will be allowed by default
  • Multipurpose crawlers that combine Search + Training (e.g. Googlebot, Applebot, Bingbot) will be blocked if the user blocks Training

They're also creating bot management capability based on content use, with three settings:

  • Immediate - go ahead and interact, but you can't store or reuse anything
  • Reference (default) - index, excerpt, and reference back
  • Full - go ahead and summarize/reproduce my content

These content use values can be combined with the bot classifications to refine the rules to your liking.

Cloudflare is currently testing a new `use` signal that will live in your robots.txt but it will only signal a preference, it won't block things.

There's more in this article too, about verified bots and "transitive trust" and things for the future they are thinking about.

1783002041.825859

Recent content from the team

August 18, 2026
Introducing Atlas by Momentic
Tyler Einberger
August 18, 2026
How to choose defensible prompt targets for AEO & GEO
Tyler Einberger
August 18, 2026
Top AI Chatbots and Assistants by Market Share August 2026
Tyler Einberger
May 28, 2026
34 things I hate about AI content: Types of AI slop that ruin audience trust
Tyler Einberger
May 15, 2026
What Verbatim search reveals about query fan-out
Tamara Hellgren
See all resources >
Momentic is a growth-focused SEO and digital strategy consultancy that finds the moments that matter. Our people-first, data-led, and future-facing team combines deep research with real-world instincts to capture demand and turn intent into measurable outcomes. Momentic is a registered trademark of Momentic LLC, and this is its official website.
Momentic Agency Services
SEO
AI search
AXO
operations consulting
content
web
data & AI
business intelligence
  • Technical SEO
  • Migrations & Redesigns
Momentic Engineering
  • Momentic AI
  • Momentic Studio
Resources
  • Blog
  • AI Search News Feed
  • About
  • Team
  • Careers
For AI Agents
  • AI Agent Skills for GEO & AEO
  • How to use our website, Tools, & Public MCP server
COntact
[email protected]414-488-9140

Momentic
‍
316 N Milwaukee St, #350, Milwaukee, WI 53202
‍
Open Monday - Friday, 8:00am - 5:00pm CT

Linked In
Instagram
Facebook
X
Terms of UseCookie PolicyPrivacy PolicyContact
© 2026 Momentic LLC. All rights reserved. Momentic™ is a registered trademark of Momentic LLC. Unauthorized use, reproduction, or distribution of this trademark is strictly prohibited.