SEO Week day 1 thought #10.

Mike King

We’re shifting from a Google-shaped web to an agent-shaped web. For two decades we optimized content for a SERP of links. Now, software agents increasingly talk directly to APIs, read structured data, follow emerging protocols and complete tasks without ever showing a traditional page. In that world, our website becomes just one surface on top of a deeper data and knowledge layer. Long term, things like clean APIs, MCP-style tools and robust machine-readable content are as important as templates and on-page copy.

That being said, I released a public Momentic MCP this week that holds skills for auditing AI readiness and is built so we can add future tools there too.