*SEO Week day 1 thought #7.*

Andrea Volpini – WordLift

Content that shows up in AI search tends to be modular and multi-intent. Instead of one undifferentiated block of text, the strongest pages are made of clearly separated sections that each target a specific question or angle. It helps the AI match a single page to several related intents during query fan-out, and it lets it lift out precise passages as evidence. The practical takeaway is to design content as small libraries of evidence modules, rather than single-purpose articles.