*SEO Week day 1 thought #4.*

Krishna Madhavan – Microsoft/Bing

Bing says crawl efficiency is our problem as much as it is the theirs. Billions of crawls are wasted on pages that haven’t really changed, which teaches crawlers that many websites are “low signal” and don’t need frequent revisits. If a website is seen as low signal, it can keep updated content out of the “live knowledge” set for Bing. If we strategize with clients to have regular meaningful updates, and we signal the changes correctly, the more likely we are to be seen as fresh enough for grounding and evidence use in AI.