Bunch of SEO Week snippets to follow.

*SEO Week day 1 thought #1.*

Krishna Madhavan – Microsoft/Bing – “Classic” SEO is increasingly different from what people are calling GEO or AI visibility. SEO is a set of strategies and tactics to get pages to rank; GEO to get content selected as _evidence_ inside AI systems and agents. For GEO, it’s not enough to appear in the SERP. The content has to be discovered during query fan-out, retrieved, ranked, chosen as trustworthy evidence, survive multiple critique and verification steps, and only then does it show up as a citation or the basis of an AI answer. That bar is much higher than “we rank for this keyword.”