*SEO Week day 1 thought #6.*

Andrea Volpini

Structured data is more than a way to get rich snippets in search results. It is also the backbone of the “evidence graph” for AI. JSON-LD markup, entity-centric pages and knowledge graphs can give AI agents a clear, machine-readable view of entities, relationships and context. Andrea presented some pretty amazing research where HTML plus schema.org markup alone gave modest gains, but adding entity pages and graph data significantly improved how often content was correctly retrieved and used in AI responses. So instead of pages/URLs, we can create graphs of evidence that agents can traverse.