Google launched some new things yesterday:

• Direct Offers: new ad type in AI Mode

◦ They can feature special discounts & offers

◦ Google uses AI to determine when to display your offer

◦ Direct Offers use your Merchant Center feed & promo codes you upload

• Universal Commerce Protocol: new open standard agentic commerce

◦ Connect your ecommerce site with any & all AI agents so they can buy stuff

◦ Will be used for upcoming new AI Mode feature: checkout from product listings

• Business Agent

◦ AI chat agents that use your brand voice to help customers shopping on your site

◦ Eligible U.S. retailers can activate & customize Business Agents inside Merchant Center