*The December Core update went from Dec 11-29*. Here's what Aleyda Solis is noticing so far:

• "Best of" & other broad queries w/informational intent

◦ Fewer publisher guides ranking

◦ More individual brands/ecomm category pages ranking

• Ecommerce mid-funnel product queries (e.g. _winter boots women_)

◦ Fewer general retailers (like Macy's) ranking

◦ More individual brands & niche retailers ranking

• SAAS related queries (e.g. accounting software for small business)

◦ Fewer publisher guides ranking

◦ More landing/resource pages from individual brands ranking

Her take: commercially-oriented content that showcases specialization & expertise was rewarded, big generic platforms were downgraded.