To chunk or not to chunk? In the latest Search Off the Record podcast, Danny Sullivan said, "One of the things I keep seeing over and over in some of the advice and guidance and people are trying to figure out what do we do with the LLMs or whatever, is that turn your content into bite-sized chunks, because LLMs like things that are really bite size, right? So we don't want you to do that. I was talking to some engineers about that. We don't want you to do that. We really don't."

Not surprising. Google reps always say not to create with search or systems in mind, but only for users.