Live from Momentic Studio, this news feed is curated by the Momentic team so you can stay up to date on LLMd, AI, search, SEO, GEO, AEO, AI search, frontier AI models, and relevant tools. Updated in real time.
OpenAI announced ChatGPT Pulse as "the first step toward a new paradigm for interacting with AI":
This is a new take on what boosts visibility in AI tools (at least to me) - according to Dan Taylor, data from 2138 websites cited in AI search shows a correlation between CWV performance & visibility in generative answers:
Lots more in the study linked above - plus at the end he offers to share the full deck if you email and ask for it.
Google Workspace updates:
Similarweb is launching an MCP server. Here's the documentation. They say the fastest way to use it is through tools like Claude or Zapier via the Similarweb API key.
GMC Next is testing a new Brand option (in the Marketing section of the left-hand nav) that says:
"Coming soon: Shape how customers see your brand. Influence how your business appears on Search when customers type your brand name. You'll be notified when you're able to manage your brand profile."
Looks like brands will be able to review/add images, choose a business description (why "choose" and not "write"?) and review videos (but not add videos?). Keep an eye out for the email I guess! This feature was first mentioned at Google Marketing Live in May 2025.
I've been sleeping on DDG lately but they've been keeping up with AI chat & search too, in ways that align with their brand:
Their pitch is that when you use AI chat/search on one of their platforms your chats/searches are anonymized because DDG calls the AI models on your behalf, none of the data is used for training, chats are stored on your device, and you can delete all of it instantly with the "Fire Button" :fire:
According to statcounter, DDG averages 2.5% of U.S. SE market share over the past year. If you know your audience values online privacy (maybe even more than quality of search results) it could be worth doing some SERP analysis on there. SerpAPI has a DDG SERP scraper if you really want to dig in.
Google has streamlined the process for implementing a local inventory feed in GMC. It's a little weird that it's spelled "Merchant Centre" in this documentation but as long as it works, who cares!
Google is officially launching Search Live (English/U.S.) today outside of Labs - only in the Google app for Android/iOS.
"When you go Live with Search, you can have an interactive voice conversation in AI Mode and share your phone’s camera feed. This means Search can see what your camera sees, respond to your questions in real time and connect you with helpful web links to dive even deeper."
New Google Labs experiment: Mixboard, "an AI-powered concepting board that helps you explore, expand, and refine your ideas". Use cases are myriad:
AI Mode starts rolling out in Spanish today - globally!
Great guide to marketing on Reddit, but only for those willing to invest substantial time and effort in doing it the smart way.
Really enjoying the (free) Impolighthouse tool that audits your website like Lighthouse & gives you a summary of what's hurting performance, with the spice level of your choice - Irritated (Default) definitely resonates.
Perplexity has a new Email Assistant that connects with Gmail and Outlook - currently only available for Perplexity Max subscribers.
Gemini is now integrated with Google TV and here's why it matters for search: viewers will be able to conversationally search with Gemini on their TV and it will provide "helpful answers with supporting YouTube videos, letting you dive deep right on your TV"
Google plans to expand Gemini capabilities on TV, as well as the quantity of different TV models that come with Google TV.
Google published a Startup technical guide for building agents on Google Cloud - it's a 60+ page PDF with the option to listen to a podcast version (includes the prompt used in NotebookLM to make the audio).
I don't have an Android phone so wasn't able to see this for myself, but apparently Google Chrome on Android can turn any webpage into a podcast-style conversational audio overview. Seems like a big accessibility improvement since the regular Read Aloud feature was a rather flat, mechanical voice reading the page text verbatim.
The August Spam update ended overnight at 00:00 - it lasted 26 days which is longer than average (the last spam update in Dec. '24 only took 7 days, and the last core update in June of this year took 16 days).
Gems are custom versions of Gemini. Now you can share your Gems with other users.
If you've noticed GSC impressions fall off a cliff recently, you're not alone:
It seems like they're implying that since they never officially supported the parameter, they didn't really take anything away. Anyway, it's helpful to understand why impressions data changed in GSC in case you need to explain it to stakeholders.
Google is rolling out some significant AI-powered Chrome updates:
Apparently Ahrefs MCP is a thing now! HT Chris Long who stumbled across it and shared on LinkedIn.
Meta has new AI glasses with a Neural Band that uses surface electromyography to detect tiny muscle signals when you move your hand and fingers.
They claim it's about “staying present” and “not breaking your flow.” But really they want to cultivate dependency. What good is “looking up” if you’re just looking at a screen only you can see? Great news if you want to pay $800+ for the privilege of tethering your attention to Meta’s technology all day long. There is a legit upside to the Neural Band for people with disabilities, but that's not why they developed it.
Google now offers an interactive store widget to add to your ecommerce website:
LinkedIn is updating their terms on November 3, 2025:
Plus some changes that vary by region. Looks like you can still opt out of things.
HT to Ziggy Shtrosberg for this helpful tip: use a regex to segment GSC queries into buckets based on length. The really long ones are more likely to be from AI search.
Modify these examples as needed:
◦ ^([^" "]*\s){4,7}[^" "]*$
◦ ^([^" "]*\s){19,}[^" "]*$
Bookmark this article for the next time a local business owner asks if Updates on their GPB will "help SEO".
Google Updates:
If you're still having a hard time coming up with ideas for Google Updates, toss this summary or the article into an LLM and ask it to help you brainstorm, or to create questions you can use to get ideas from the business owner.
Google announced the Agent Payments Protocol (AP2), an open framework designed to let AI agents make purchases safely on your behalf. More than 60 financial & tech leaders (incl. Ames, Mastercard, PayPal, Salesforce, Intuit) are already backing it.
*How it works:*
This is brilliant: if you have stakeholders who get hung up on unhelpful GA channel labels like "Unassigned" and "(not set)" you can rename them by creating custom channel groups, and recoup "meeting time wasted on Google's terminology choices instead of business insights". The whole article (by Dana DiTomaso) is a smart, satisfying read & tells you exactly how to do it.
OpenAI updated the ChatGPT changelog today with improvements to search in ChatGPT:
Related: This guy noticed that Deep Research in in most AI assistants started pulling from fewer sources when this change happened, likely because of token limits or cost/performance tradeoffs.
@user you will be happy to learn Claude was the exception!
If you use Semrush you may have noticed significant drops OR improvements associated with PAA visibility - it's because of a confirmed bug with parsing PAA if they include AIO. They're aiming to fix it by end of month.
ChatGPT & OpenAI both released reports this week about who's using their tools and what for. There's a ton of insight to dig into, but in a nutshell:
◦ Global use spreading fast, especially in low/middle-income countries
◦ Use is highest in high-income, tech-forward countries with advanced economies
Here are the reports:
(even the report titles underscore the differences!)
YouTube announced a bunch of upcoming new stuff at their 4th Made on YouTube event.
Here are the ones most relevant to SEO:
OpenAI released GPT-5-Codex for even snazzier agentic software engineering. If that is something you do, you will enjoy all of the details in the announcement.
GSC has a new menu item: Achievements. It's where you can find all the milestones from your website performance over time.
Last Friday, people started talking about Google not allowing 100 results per page anymore - some saying it's a test, others speculating it's permanent (Google hasn't said either way). Now people are talking about how it's affecting rank tracking tools and GSC data. Helpful to be aware of if you notice a change around that time.
Good to be aware of: how scammers target small businesses with fake bad reviews. In this NYT article a Google rep said (via email) that they plan to release a tool letting businesses report when they're being targeted by scammers, but wouldn't provide additional details (like when it might be available).
Google published a new guide called "Understanding Product Pricing" in the Merchant Center Help documentation that applies to both free and paid Shopping listings. The main point is: be accurate and transparent with your pricing. It covers core pricing concepts, automatic updates & discounts, special pricing programs (like regional pricing & loyalty programs), subscriptions, and installment pricing.
The Claude app has optional memory settings now, and Incognito chats. Rolling out to Team & Enterprise plans. They say they'll expand memory availability but they want to evaluate it in work settings first because "memory introduces new safety considerations"
Google made a couple edits to the search quality raters guidelines PDF:
Google Sheets has a new condensed view for version history. Now if you go back to view previous versions, it will only show you the rows with cells that had changes. You can go back to the "classic" version history view if you prefer but I love this option and hope they roll it out for Google Docs too!
YouTube is expanding multi-language audio so creators can upload multi-language audio tracks and reach a wider audience. The multi-language pilot program started 2 years ago and they said on average it boosted watch time by 25% and in one instance (a cooking channel) increased views 3x.
MS Clarity launched Highlights - it's a feature that automatically surfaces the most important parts of session recordings so you can skip to the good parts. You have to toggle it on in the Recordings tab. Web session recordings only so far (not mobile apps).
Reddit Pro (free) has a new tool in beta called Pro Tools for Publishers - beta signups open today. Alpha testers include The Atlantic, NBC News, and the AP.
It lets publishers track which stories are shared, which subreddits they appear in, and metrics like views/clicks/upvotes. Also has AI suggestions on where content will resonate (and perform) best, and lets publishers sync RSS feeds for sharing articles.
Reddit says "these tools are just the first step in empowering publishers to engage more deeply on Reddit" and they want to "make Reddit a go-to place for distribution and discussion" so stay tuned I guess!
In late July this year Amazon quit Google Shopping ads. Shortly after, they consolidated their 3 Merchant Center store names into 1. Since then they've had a roughly 30% overall drop in organic Shopping listing visibility - the losses are bigger in some categories than others. Findings are from Audience Key, and they are plugging their new "MerchantPro" tool for tracking Google shopping grid performance. Further analysis by SEJ here.
Bottom line is, if you have an ecommerce website, there could be more opportunity now for your products to gain visibility in organic Shopping listings. Looks like the categories Amazon vanished from the most are apparel, home goods, and laptops.
What's not known is if Amazon is doing an experiment and this is a temporary thing or permanent. Was the drop in organic visibility because Amazon consolidated their GMC stores into 1, or because Google was mad they stopped paying a ton of money for ads, or both, or more things?
Couple of updates from Anthropic:
◦ In both claude.ai and the desktop app
◦ Describe what you need, upload data, get files
◦ Launching initially as a preview for Max, Team & Enterprise plan users
◦ Coming to Pro users in a few weeks
Google published a new blog about how students can use NotebookLM, and there are 3 new features:
Up until yesterday, AI Mode was only available in English. Now it's available in Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
I'm surprised Spanish isn't one of the supported languages! Spanish was one of the first languages that AI Overviews got expanded to last fall, along with the others listed above.
I asked ChatGPT to speculate why Spanish wasn't included in this second AI Mode rollout, and these are the two possibilities that made the most sense to me:
Maybe something else?
