An independent hearing aid retailer sells hearing aids from three major manufacturers online and fits patients in person at its clinic. People shopping for hearing aids compare brands, technology levels and prices for weeks before they buy, and many of them want to talk to an audiologist first. The retailer wanted to reach shoppers during that research and turn more of them into calls and visits.
Momentic built the content program around the questions hearing aid shoppers ask before they buy: how two brands compare, what the technology levels mean, and whether to buy online or get a custom fit in person. Momentic writes the articles with the clinic's audiologist as the source for product details and clinical answers, and updates older product articles when a manufacturer releases a replacement model.
Momentic also manages the retailer's Google Business Profiles and its Google Merchant Center product feed, and reviews search, website and listing data with the retailer each month to pick the next set of updates.
In July through September 2026, clicks from non-branded Google searches rose 138% compared with the same three months of 2025, and non-branded impressions rose 260%. Total organic search clicks rose 90%. Calls to the phone number used only on the website have topped 100 a month through 2026, with a record month in the third quarter.
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