Measured over 4 weeks in late summer 2025 and the same 4 weeks of 2026.
A national healthcare marketplace connects patients with providers who take their insurance. The company already had an in-house SEO lead, content team and engineering team, and organic search was already a large channel. It asked Momentic how to keep growing non-branded traffic at scale: which landing pages to build, which technical issues to fix first, and how to win engineering time for SEO in a company where product leadership sets sprint priorities.
Momentic works as an extension of the company's SEO and Brand teams. Momentic's keyword research identifies non-branded landing page opportunities that fit the company's page templates, such as pages for specific insurance plans and provider specialties, ranked by search demand.
In 2026 Momentic ran a technical SEO audit of the marketing website and blog and turned the findings into a prioritized ticket list. Each ticket states the business case, the expected impact and the success criteria, the format the company's product leadership uses to schedule work.
Momentic also advises the company on AI search, including which third-party sources AI assistants cite about the brand.
Average weekly clicks from non-branded Google searches rose 81.5% year over year over the same 4 late-summer weeks. Total organic search clicks rose 58.9%, and the number of keywords ranking in Google's top 10 nearly doubled.
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