Google wants you to use Google, so its job is to answer people’s search queries frictionlessly. In order to optimize for people, Momentic needs to understand the following:
We figure this out by researching what words your target audience types into search engines. This is commonly called "keyword research". We refer to it as audience and topic research.
This is referred to as "search intent". Google uses natural language processing (AI) to interpret the intent behind all searches. Types of search intent include:
What solves the problem is the unique output of X and Y. This becomes your SEO roadmap. This can include:
Learn how Google decides which content to prioritize in its organic results (SERPs).
We work in nearly every industry vertical for both B2B and B2C brands.