A Successful SEO Roadmap

Technical SEO is the foundation of the organic search success of a website.

The purpose of technical SEO is to ensure Google can find and index the correct content on a website. There are two stages that happen before a URL can rank in search:‍

Crawling

Googlebot discovers and downloads content from individual URLs on websites. This includes: 

1. URL Discovery
2. URL Crawl
3. URL Rendering

Common crawling issues:

• Messy discovery signals (sitemaps, bad internal links)
• International content
• Multi-lingual content
• Duplicate content
• Robots.txt directives
• HTML attribute directives
• Client-side rendering

Indexing

During indexing, Google tries to understand what a piece of content is about. It processes and analyzes key on-page elements.

Common indexing issues:

• URL canonicalization
• International SEO
• Poor content quality
• Conflicting robots meta directives
• Poor UX
• Multi-lingual content

In order to create an SEO strategy that has lasting value, Momentic performs competitor, audience, and topic research. This is essential in building an actionable  content strategy and UX strategy that works for SEO and every other channel.

All of the following are important for every piece of content on a website:

Objective checks

• "Keyword" targeting
• Intent matching
• Accessibility
• Website speed
• Structured data
• Originality

Subjective checks

• Clarity
• Breadth
• Value to the reader
• Desirable to the reader

10s of millions of webpages are competing against each other for the same search query. A search engine needs to understand how each page fits into the bigger picture of the web in order to decide where it ranks in organic search results.

Ways We Help

• Internal links
• Accurate information on reference websites
• External links
• Implement plan to show Expertise, Authority, and Trust (E-A-T)

Ways You Can Help

• Social media (create profiles, stay active, generate buzz)
• Create product demand ("Branded" searches)
• Get user / customer reviews!

Best Approach‍

1. Execute what we can control first (internal links, E-A-T, social profiles, etc.)
2. Try to earn backlinks organically. Most times, if we create the best content and you create more demand for your product, you'll get effort-free backlinks
3. External link-building is a tactic best executed by a PR team.
4. Paid (affiliate) backlinks can be effective but expensive and risky!

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