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Tamara

August 12, 2026 9:01 AM
posted in #tools

Google Merchant Center performance reporting is getting 4 updates starting August 24:

  • YouTube affiliate traffic will be segmented out - no longer lumped in with Organic (you might see organic decline)
  • YouTube organic traffic definitions will change so they match established YT reporting standards (again, might cause a drop in organic when this takes effect) - when it drops, this one is gonna apply to historical data going back to July 1 of this year
  • Product-level reporting for Google Ads will expand to include all ad channels/formats (expect an increase - here's documentation with more info about the changes)
  • There will be new ways to segment performance data (this one is not launching on the 24th, but sometime in the future)

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