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Tamara

August 11, 2026 8:56 AM
posted in #seo-news

Anthropic updated their "How Claude marks AI-generated content" support page. They're making it easier for anyone to tell when content (including plain text) was created by Claude:

> 1. Embedded watermarks in text

> When a supported Claude model generates text, it weaves an imperceptible watermark directly into the text itself. You won’t see it, and it doesn’t change the meaning, quality, or readability of Claude’s response.

>

> Because the watermark is part of the text, it will travel with the text when it’s copied and pasted elsewhere, and may persist through some editing. Watermarking will be applied at the model level, which means it will be present no matter which Claude product or surface the text comes from.

>

> 2. Signed provenance metadata

> When Claude generates a supported file type, such as a .svg, .png, or .jpg, it will attach signed provenance metadata. This metadata follows the Coalition for Content Provenance and Authenticity (C2PA) open standard, which is used across the industry to record information about content provenance. If a signed metadata label is present, it signals that a file was processed by Claude and lets you detect whether the file has been tampered with.

>

> Detecting Claude’s marks

> We’re also working to enable users and other third parties to detect Claude’s embedded watermarks and provenance metadata. Detection checks whether a piece of text or a file carries a supported Claude mark. If a supported mark is found, it indicates that the content may have been processed by Claude.

Technical documentation forthcoming.

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