Google Search Console update: new documentation on platform properties in GSC

You can add a supported property on the Search Console welcome screen, or with the property selector dropdown in the sidebar → Add property.

Supported platforms: YouTube, Instagram, TikTok, X

It's rolling out gradually, but once you have access you can view reports to see how your other platform content performs in Google Search/News/Discover (if it appears in those places).

> Platform properties only show how your content performs on Google surfaces. They don’t track when people see your content on the platform itself (for example, they won’t show how many times your video appeared on TikTok).

You'll be able to find total clicks, impressions, CTR & average search position (same metrics as the standard Performance report).

> To help you understand your metrics, here are some examples of how Search Console handles specific types of platform property content and search interactions:

> • Instagram stories:When your Instagram stories show up in Google search they’re counted as impressions. If a story appears in search results and a user clicks it, it’s counted as a click.

> • Videos played on Google:When your video content appears in search results or Discover, it counts as an impression. If a user clicks it, it counts as a click. Note that even if that click opens the video inside the Google viewer, a click will be added in Search Console.