
Tamara
June 25, 2026 3:42 PM
posted in #tools
Google is rolling out agency Admin & Standard roles in Merchant Center for Agencies:
- Agencies can designate Agency Admins with master controls & Standard Users with limited permissions
- Agency Admins can apply custom labels to client accounts to group them by brand, vertical, or team
- Agencies can grant/remove access to client accounts from a central hub
Here's the documentation on how it works & how to set it up (includes a YT video)