Reportedly DuckDuckGo is getting more users since Google I/O last week. TechCrunch says DDG app installs in the U.S. are up 18% week over week, and 9to5Mac says DDG installs on iPhone specifically are up 33% WoW.

The appeal seems to be how DDG makes it easy to toggle AI on/off. If this trend sticks it's a good reminder to check how your search results look in there too, if it's a search engine your audience is likely to use.

DDG is still only 1.74% of total U.S. search engine share according to statcounter as of the end of April - will be interesting to see if that goes up when their May data is released.