SEO Week day 1 thought #13.

I love this one.

There is obviously a difference between allowing AI to access content and allowing it to use that content in answers. Access is “controlled” by robots.txt, noindex tags, authentication and similar mechanisms. But we can govern exclusion of specific content by using `data-nosnippet`! `data-nosnippet` is an HTML attribute to prevent specific text within div, span, or section elements from appearing in search engine results snippets. But even though the content isn’t used in search results, *it still gets all of the benefit of the content (ranking, retrieval, etc)*. So we’re able to precisely control what, exactly can appear in AI outputs.

This makes me wonder if there’s a use case of `data-nosnippet` to try to engineer CTR from AI Overviews and other AI responses.